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    Where To Shop Now

    Where to shop in Dallas right now: 10 must-hit stores for February

    Diana Oates
    Feb 8, 2016 | 6:00 am

    We are the bearers of good tidings on the Dallas shopping front — unless, of course, you were trying to save money. Perhaps next month?

    From bespoke womenswear to fresh new home decor, this is where we are shopping right now:

    Curated by Kristin Mullen
    Interior designer Kristin Mullen recently opened her first home decor shop in Snider Plaza​. The 800-square-foot space features a curated selection of furniture, antique case goods, lamps, light fixtures, and accessories — all of which reflect her traditional-with-a-twist aesthetic and most of which can’t be found anywhere else in Dallas.

    Double R
    The bespoke womenswear shop has moved from its original spot at the Plaza at Preston Center — but just two doors down. The new space, suite 180, is bigger and brighter, which makes it a better place to shop for those custom threads, from the perfect button-down to tunics, jackets, and dresses.

    Erdos at Home
    I.O. Metro has reopened as Erdos at Home following a rebrand spearheaded by interior design veteran John Erdos. The four spring collections are inspired by a few of Erdos’ favorite locations —The Hamptons, Palm Springs, Tribeca, and Westport — and each piece is limited edition. That means if you like it, you’d better buy it, because when it’s gone, it’s gone. The store also offers design consultations at no charge.

    Etro
    Known for kaleidoscope prints, rich colors, and bohemian flair, Etro opened its first standalone boutique in Dallas at Highland Park Village. The 2,300-square-foot store is stocked with the Italian brand’s menswear, womenswear, accessories, and fragrance.

    Forty Five Ten
    Our favorite fashion house has expanded its beauty counter to include exclusive lines such as Rouge Bunny Rouge, Cane + Austin, Surratt Beauty, Mila Moursi, Rubis Tweezers, and Sachajuan Haircare. To add to the offerings, Forty Five Ten has brought on a full-time resident makeup artist.

    Land of Nod Pop-up at Crate & Barrel
    The beloved children’s furniture and home decor brand makes its presence permanent in Knox Street’s Crate & Barrel after its first — and successful — Dallas shop-in-shop over the holidays. The spring collection is now on display featuring furniture, storage, décor, and more.

    Laura Lee Clark Interior Design
    The Slocum Street showroom is the only place you can shop for the wallpaper line recently debuted by Dallas artist Ann Jackson. The wallpaper features Jackson’s abstract art digitally printed on heavyweight paper using earth-friendly, water-based inks. It’s priced at $75/yard, and you can also see the full collection online.

    Life of Riley
    Need another reason to visit Deep Ellum’s favorite lifestyle shop? In February, Life of Riley is offering pillows and upholstery at 30 percent off. While you’re in there, pick up a candle (the selection is massive) or a coffee mug for your sweetie for some bonus points come Valentine’s Day.

    Olivia Palermo + Chelsea28 at Nordstrom
    The oh-so-chic Olivia Palermo brings her first fashion line to Nordstrom on February 8. This collection features 32 styles, including denim, dresses, jumpsuits, and versatile separates; prices range from $68 to $448. The one-year partnership will produce four collections: spring, summer, fall, and holiday.

    Shinola
    The Detroit-built accessories brand has launched its first women’s leather collection, including hobo satchels, bucket bags, duffle bags, and messenger bags. All products come in bright spring hues, such as “regatta blue” cobalt, and orange, as well as neutrals like navy and black. Prices range from $195-$995, and you can shop locally at the Plano store or the newest outpost in Highland Park Village.

    Rouge Bunny Rouge is just one of many new makeup lines offered exclusively at Forty Five Ten.

    Rouge Bunny Rouge
    Courtesy photo
    Rouge Bunny Rouge is just one of many new makeup lines offered exclusively at Forty Five Ten.
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    Discount Shopping News

    The TJ Maxx of outdoor gear stores Sierra to make DFW debut in Allen

    Teresa Gubbins
    Oct 14, 2025 | 11:24 am
    Sierra
    Sierra
    Sierra

    A new store with brand name active and outdoor gear at low prices is coming to Dallas: Sierra, which is sort of like the TJ Maxx version of an outdoor equipment store, will open a location at The Village at Allen, at 170 E. Stacy Rd. #2030.

    This is only the second location for Sierra, following its recent Texas debut in San Antonio. According to a release, it'll open on Saturday, October 18 with a grand opening celebration starting at 8 am, including DJ, giveaways, and a hidden tag activity offering a chance to win a Sierra gift card.

    Sierra is the go-to destination for value on top active and outdoor brands, with savings of up to 20–60 percent less than department and specialty store prices. They sell gear for every outdoor pursuit, whether it’s a leisurely neighborhood walk, cycling along The Allen Bike Trail, or golfing at Watters Creek.

    The company was founded in 1986 and is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, whose subsidiaries include T.J. Maxx, Marshalls, HomeGoods, Winners, and TK Maxx.

    There are currently 138 Sierra stores selling apparel, footwear, and gear for the whole family. Some of the current finds include GoreTex jackets, Perrin hiking boots, Adidas duffel bags, Sherpa sweaters, North Face ski pants, Frye knee-high harness boots, Free People denim jackets, Pendleton rain boots, Carhartt beanies, and more.

    “We’re excited to bring the Sierra experience to more Texans with our new store in Allen, extending our reach to the greater Dallas-Fort Worth community,” says Sierra Assistant marketing VP Amanda Johnson in a statement. "Sierra is committed to making active lifestyles accessible for everyone. From outdoor adventures to everyday activities, our goal is to provide premium apparel, footwear and gear at prices that make staying active simple and attainable."

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