Owner Rory Boyd does more than just operate this women’s boutique in Frisco. She serves as personal shopper, friend and, sometimes, therapist to her fiercely loyal clients, who turn to her to lift their wardrobe and their spirits. Thanks to decades in retail, she knows the lines and what works on her clients’ bodies and makes recommendations accordingly. She may push you to try something new, and, if she does, trust her implicitly. Boyd carries lines such as Rebecca Taylor, Trina Turk, Milly, Joie and Vince, as well as jewelry from local designers such as b. stellar. In-house shoe boutique Elle’s Stilettos features an equally stylish array of pretty pumps, flats and of-the-moment wedges.