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    getting rich in Dallas

    New report reveals how much money you need to be wealthy in Dallas

    Steven Devadanam
    Aug 6, 2018 | 9:20 am
    5422 Montrose, Highland Park
    Dallas residents have an exact figure in mind when they calculate the good life.
    Photo courtesy of Briggs Freeman Sotheby’s

    Take a stroll through areas such as University Park and Highland Park — named one of the richest communities in America — and one thing becomes clear: the Dallas area is home to vast wealth. But just what is required to be considered wealthy here? A new report reveals the exact figure Dallasites believe it takes to be rich or financially comfortable.

    Dallas residents say it takes a net worth of $2.4 million to be considered wealthy and $1.3 million to feel financially comfortable, according to data released by Schwab’s Modern Wealth Index. Both numbers are almost the same as the respective national averages of $2.4 million and $1.4 million — and also just below the amounts that Houston residents reported: it takes $2.5 million to be wealthy in Houston and $1.5 million to feel financially comfortable.

    About 750 Dallas-area residents participated in Schwab’s assessment, which scores participants on how well they manage their money and investments across four factors: goal setting and financial planning, saving and investing, staying on track, and confidence in reaching financial goals.

    Valuations in the study include being able to pay bills on time and still save, have life insurance, feel financially stable, have an emergency fund, and living paycheck to paycheck.

    Planning equals wealth
    The stark reality is that nearly three in five Dallasites say they live paycheck to paycheck; only one in four have a written financial plan, according to data. The report notes a connection between planning and positive investing and saving behavior. The Schwab Index found that 76 percent of respondents who plan are able to pay their bills and save each month — compared to 35 percent of non-planners.

    Planners are also more likely to stay engaged with their investments, be aware of the fees they are paying, and have confidence about reaching their goals.

    “When we look at the top overall performers in our Modern Wealth Index, there’s a consistent theme that they’re planners,” Julie Lambert, branch manager at the Charles Schwab branch in Plano, says in a release about the report. “Planning is critical to achieving any goal. It’s like a roadmap — it forces you to develop a realistic and informed perspective on where you are, where you want to go, and how to make the best use of your resources to get there.”

    Among those without a written plan, 45 percent say it’s because they don’t think they have enough money to merit a formal plan — the top roadblock according to Schwab’s study. Nearly a quarter say they wouldn’t know how to go about getting a plan and another 21 percent say getting a financial plan simply never occurred to them.

    “The idea that financial planning and wealth management are just for millionaires is one of the biggest misconceptions among Dallas area residents, and Americans overall,” says Lambert. “Whether people think they don’t have enough money, believe it would be too expensive, or just find the whole concept too complicated, the longer they wait the harder it is to achieve long-term success.”

    (Not) all about the money
    Dallasites aren’t exactly materialistic, the Schwab survey finds. Locals described being wealthy as living stress-free/having peace of mind, being able to afford anything they want, and having loving relationships with family and friends.

    In ranking their top ways to feel wealthy in their day-to-day lives, Dallas residents most value spending time with family (62 percent of respondents), having time to themselves (53 percent), owning a home (51 percent), dining out/getting meals delivered (36 percent), and enjoying subscription services like cable TV and music streaming (25 percent).

    Other things that make people feel wealthy in their daily lives include owning the latest tech gadgets (25 percent), grooming and pampering experiences like massages and manicures (24 percent), and driving a luxury car (20 percent).

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    Stretching the budget

    A $100,000 salary in 2026 goes further in Dallas than it did last year

    Amber Heckler
    Mar 5, 2026 | 9:00 am
    Dallas skyline with reflection
    joe daniel price/Getty Images
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    A 2026 income study has good news for big earners in Dallas: A six-figure salary goes further than it did last year.

    A Dallasite's $100,000 salary is worth $80,103 after taxes and adjusted for the local cost of living, according to the new financial analysis from SmartAsset. That's nearly 4 percent higher than last year, when the same salary had an adjusted value of $77,197.

    Six-figure earners in Plano also got a slight — 2 percent — value boost to their salaries this year, the report revealed. A $100,000 salary in Plano is worth $72,653, compared to $71,372 last year.

    SmartAsset used its paycheck calculator to apply federal, state and local taxes to an annual salary of $100,000 in 69 of the largest American cities. The figure was then adjusted for the local cost of living (which included average costs for housing, groceries, utilities, transportation, and miscellaneous goods and services). Cities were then ranked based on where a six-figure salary is worth the least after applicable taxes and cost of living adjustments.

    Plano ranked 27th and Dallas ranked 47th in the overall ranking of U.S. cities where $100,000 is worth the least.

    If the rankings were flipped and the cities were ranked based on where $100,000 goes the furthest, that places Dallas in the No. 22 spot and Plano as No. 43 nationally.

    Manhattan, New York remains the No. 1 city where a six-figure salary is worth the least. A Manhattan resident's take-home pay is only worth $29,420 after taxes and adjusted for the cost of living, which is 3.10 percent lower than it was in 2025.

    SmartAsset determined Manhattan has a 29.7 percent effective tax rate on six-figure salaries. Meanwhile, the effective tax rate on a $100,000 salary in Texas (based on the eight cities examined in the report) is 21.1 percent. It's worth highlighting that New York implements a statewide graduated-rate income tax from 4-10.90 percent, whereas Texas is one of only eight states that don't tax residents' income.

    Oklahoma City, No. 69, is the U.S. city in the report where a $100,000 salary stretches the furthest. A six-figure salary is worth $91,868 in 2026, up from $89,989 last year.

    This is the post-tax value of a $100,000 salary in other Texas cities, and their ranking in the report:

    • Austin (No. 53): $82,446
    • Lubbock (No. 59): $84,567
    • Houston (No. 60): $84,840
    • San Antonio (No. 62): $86,419
    • El Paso (No. 67): $90,276
    • Corpus Christi (No. 68): $91,110
    According to the report, getting some "financial breathing room" by making six-figures really depends on where someone lives and what their lifestyle is. For residents living in the 42 states that levy some amount of income tax, their take-home pay dwindles further.
    "And depending on how taxes are filed, reaching a $100,000 income may push a household from the 22 percent to 24 percent marginal tax bracket," the report's author wrote. "Meanwhile, locations with high costs across housing and everyday essentials may be less forgiving to a $100,000 income."
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