Austin City Limits Festival came to an agreement with the Austin Parks and Recreation Department on Tuesday to expand the grass-thrashing, mud-inducing festival across two weekends in 2013.
Aware of the damage the festival can inflict, event producer C3 Presents gives back in return for its longtime home at Zilker Park: The company has provided $6 million for improvements to various city parks since 2006.
While the two-weekend format will clearly allow more fans to purchase tickets before they sell out, perhaps the biggest advantage of ACL's restructuring will be the substantial increase in economic impact.
According to a press release, "The 2011 festival infused an estimated $106 million into the Austin economy over three days, with 59 percent of attendees visiting Austin for the event."
Imagine that doubled. C3's commitment to Austin Parks and Rec will increase accordingly.
Whether fewer tickets will be sold across both weekends is yet to be known; however, the two lineups scheduled for October 4-6 and October 11-13 are expected to be nearly identical.