location, location, location

This is how much more Dallas renters pay for prime apartment location

This is how much more Dallas renters pay for prime apartment location

Dallas skyline view from Uptown
Dallasites pay top dollar for highly desirable locales.  HIgs2006/Getty Images

In the world of real estate, as the old adage goes, three things are most important: location, location, location. That’s especially true here, where a new study finds that Dallas is one of the cities where renters pay most for a top-rated location.

Apartment rental blog RentCafe and Yardi Matrix looked at the difference in the average rent price between a rental in a top location versus a rental in a less desirable location in 50 U.S. cities. In the top 10 U.S. cities with the biggest rental gap between best and worst locales, Dallas comes in at No. 8.

According to the RentCafe metrics, the average apartment rent for a top-rated location in Dallas is $1,481, while the rent for a low-rated location is $1015. That's a price difference of $466, or 45.9 percent.

Houston ranks even higher, at No. 4 on the national list. There, the average rent for a top-rated location in Houston is $1,426, while the rent for a low-rated location is $910, for a price difference of $516, or 56.7 percent.

The two Texas cities come in considerably higher in location disparity than the national average, where the average rent charged by top-rated locations is $1,655, which is 37 percent more than the average rent of $1,211 charged in lower-rated locations — a difference of $444 per month. 

The RentCafe study defines top-rated apartments as "in or near central neighborhoods (although not always), which also happen to overlap with most cities’ central business districts with high concentrations of jobs, as well as more entertainment, shopping, and dining within walking distance."

The study used location ratings defined by Yardi Matrix and rents from apartment communities of 50 units or more. RentCafe also surveyed 2,015 U.S. renters about their rental preferences.  The survey finds that young renters prioritize being close to work and school. A clear majority of Generation Z renters (64 percent) want to live close to work/university, and for almost 30 percent of millennials, proximity to work/university is most important.

Dallas renters who spend more for a good location can take solace in one key finding. According to the survey, rents in top locations are higher but increase slower than less-than-ideal locations.