UPDATE: 7/29/2020: The Hello Kitty Cafe Truck is rolling back into Dallas/Fort Worth on its 2020 tour with stops in Frisco and Fort Worth:
August 1 in Frisco, at the Stonebriar Centre, from 10 am-8 pm. This will be a drive-up only event.
August 8 in Fort Worth, at The Shops at Clearfork at The Plaza across from Starbucks, from 10 am-8 pm.
Hello Kitty fans across Dallas-Fort Worth should circle March 12 on the calendar: The Hello Kitty Cafe Truck will be at the Shops at Willow Bend in Plano. Originally debuted in October 2014, the self-described "super cute cafe on wheels" sells snacks and memorabilia.
Although the truck's imminent arrival might only seem to appeal to a niche audience, Hello Kitty is a certified cultural phenomenon. Just ask the truck's 47,000-plus Instagram followers, who support the its mission of "spreading Sanrio's message of happiness, friendship, and fun while offering yummy goodies to Hello Kitty fans of all ages."
In New York, devotees waited up to three hours to purchase items from the truck.
The good news, at least according to this review on Popsugar, is that the treats are worth the wait. "When I finally found a spot to sit down and enjoy my long-awaited snacks, I wasn't disappointed — in fact, I was impressed with the moist sweetness of the petit fours and refreshing tartness of the strawberry lemonade," Brinton Parker writes.
Besides, the snacks are surely cheaper than a ticket to Taiwan aboard the EVA Air Hello Kitty-branded Boeing 777-300ER.