Austin-based Daily Juice attempts to squeeze into Dallas market
Daily Juice, the Austin-based health food shop focusing on natural juices, has secured the necessary funding to take its franchise nationwide, with plans to open new stores in Houston and Dallas this year.
CEO and co-founder John Martin told the Austin American-Statesman that his company has raised $5 million to take the juice bars to other states. Daily Juice also has a small menu of salads and “grab and go” food.
The first of eventually four Austin locations opened in 2003 on Barton Springs Road. That location, as well as the store on Lake Austin Boulevard, have been rebranded as Juiceland. The new downtown Daily Juice location serves as the model for how the stores will look and work as they expand nationwide.
Daily Juice is the Austin-flavored foil to Jamba Juice, with a menu that has a strong focus on healthful, vegetarian and organic ingredients for its juices and bites. It also offers cleanses and catering services. The company is on track to open a new Westlake location in May.
Martin previously served as CEO of Alamo Drafthouse Cinema and was part of the team that expanded the theater chain to markets outside of Texas. The plan is to “plant flags” in major markets in California and Florida by 2014 and have 100 Daily Juice locations across the country by 2016.
Plans for a nationwide expansion have been in the works for a while. The first rumblings sounded toward the end of last year.