Neapolitan Pizza Craze Continues

Firecrust to fire up fast food-style Neapolitan pizza in Dallas

Firecrust to fire up fast food-style Neapolitan pizza in Dallas

Thanks to Cane Rosso, Dallas is currently cray-cray about Neapolitan-style pizza. Soon we'll get Neapolitan-style pizza, the fast-food version, with the arrival of new chain called Firecrust Neapolitan Pizzeria, which has plans to open two locations in Dallas.

One is going into at Knox Promenade, at the northwest corner of Knox Street and US 75. The second will be at Prestonwood Park, on the northeast corner of Midway Road and West Park Boulevard in Plano.

According to a release, Firecrust's "unique" service line allows diners to create Neapolitan pizza customized to their tastes. Two wood-fired pizza ovens cook the pizzas at 900 degrees in 90 seconds. Just like the real thing! Almost.

The pizzas are "hand-crafted" and honor "the tradition of Neapolitan pizza." (Honoring the tradition, so that probably means they won't bother with an official certification from Associazione Vera Pizza Napoletana. Meow.)

Customers watch as the trained pizzaiolos hand-toss their dough, then choose from numerous "chef-prepared" toppings. Firecrust's menu also features "made-to-order" salads — nothing from a bag, not in this place — with house-made dressings, craft beer and wine.

The originator of this build-your-own Neapolitan pizza concept is Los Angeles-based 800 Degrees. So think of Firecrust as a sort of Pie Five of the Neapolitan pizza world.

Firecrust founder is Scott Bender, CEO of Wok Box, a Canadian-based fast-food Asian chain that has opened a branch in Portland, Oregon, and is targeting Dallas, as well. He was not reachable by phone, but it looks like he was able to snap up a company logo at a discount.

Fast casual Neapolitan-style pizza concept Firecrust is coming to Dallas. Photo by Marc Lee