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    Winter Farmers Market

    European-style farmers market makes surprising fall debut in Fairview

    Teresa Gubbins
    Nov 7, 2013 | 4:07 pm

    Farmers market aficionados might recall Four Seasons Market, a string of markets that opened in the suburbs in 2010 and 2011. Now a branch will debut at The Village at Fairview, where it will set up every Saturday and Sunday beginning November 9.

    Four Seasons Market is the "European-style" market organized by Vincent Hirth, a native of France who favored suburban cities such as Colleyville and Sachse. One has remained open in Richardson, on Campbell Road in the parking lot of the North Texas Event Center.

    November might seem an odd time to open, but founder Vincent Hirth's definition of a European-style market incorporates more than veggies and fruit.

    November might seem an odd time to open a farmers market, but Hirth's definition of a European-style market incorporates more than veggies and fruit: grass-fed beef, pasta, olive oil, pastries, chips and salsa, smoked meat, tamales, soaps, lotions, hair accessories, garden decor, jewelry, and fine arts.

    "We will have one local farm and probably some greens and carrots, but we don't do produce resellers," Hirth says. "It's going to be limited because of the season. We'll do a mix of produce, specialty foods and crafts.

    "It allows you to support small local companies who might not yet be selling their wares in a regular store. It allows someone who is thinking about starting a business to make something they’re good at – 'My family says I make good pie' – and maybe make some money."

    Vendors include Reeves Family Farms; La Esperanza Farm; Terra Sienna Grass Fed Beef; Florine Bowman Pastries; Lucidos Pasta; PosiCandles; GGS Gardens; AP Apiaries honey; Designs by Diana jellies, jams and relishes; Fit N Fresh to Go chips and salsa; and Carnival Popcorn.

    Hirth's market also serves as an in-between platform for vendors who sell at other markets during the summer. "Vendors with good products are hard to find," he says. "I wait until all the markets are closed, and then invite them to join since nothing else is open during that time."

    The Village at Fairview is on the northeast corner of US 75 and Stacy Road. The market will set up by the Village Fountain, facing the Village Beach and a community garden. Hours will be 10 am to 3 pm on Saturday and 11 am to 3 pm on Sunday.

    Hirth had a similar arrangement with the Firewheel Center in Garland, but he says the costs to run it were too high. He also ran a market for six months in Portland, Oregon, over the summer.

    "I’ve been working with the City of Fairview for two years, and I'm glad it's finally happening," he says. "Hopefully it helps the vendors, and encourages people to come to the Village."

    Produce pickings at Four Seasons Market will be limited to basics such as greens and carrots.

    News_Paris farmers market
    Photo by Shelby Hodge
    Produce pickings at Four Seasons Market will be limited to basics such as greens and carrots.
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    Phone Flip

    Alamo Drafthouse makes big change to ordering food in DFW theaters

    John Egan
    Jan 13, 2026 | 2:15 pm
    Alamo Drafthouse South Lamar
    Alamo Drafthouse/Facebook
    Alamo Drafthouse will allow phones, but only for one reason — so far.

    Despite Alamo Drafthouse’s famously strict no-phone policy, the dine-in movie theater chain soon will require customers to use smartphones to order food and beverages via QR code.

    Austin-based Alamo says that beginning in mid-February, it’s ditching its longtime old-school ordering system — jotting down your order on paper, then pressing a call button that summons a server to grab your order and then deliver it.

    “Yes, it means you’ll need to use your smartphone and a custom-built 'dark screen' to order food or drink during the movie,” Alamo says in an FAQ post on its website. “This doesn’t mean we’re changing our rules on talking or texting during the movie.”

    Variety reports that mobile ordering has already been tested in several Alamo markets and is expanding to certain other theaters this month, with plans to roll out the system to every theater throughout the year.

    Forty-four Alamo theaters operate nationwide, including five in Dallas-Fort Worth, five in Austin, one in Katy, and two in San Antonio. The chain’s 45th location is opening soon in Bentonville, Arkansas.

    The theater chain says the new digital ordering system — enabling guests to use a smartphone to browse a digital menu, place an order, and pay for the order — will improve the Alamo experience. A dark-screen QR code lets you scan the code to tackle ordering tasks while keeping your phone screen extremely dark or mostly black. This prevents “screen glow,” which can annoy others in a darkened theater.

    “Putting ordering control directly in our guests’ hands allows us to move faster and more efficiently, creating a smoother, more responsive experience without added distraction,” Alamo says.

    According to Variety, servers will still bring food and beverage orders to guests. And the chain says if you run into a problem with your phone or order, a greeter or manager will be ready to help.

    “There will be newly structured roles for hourly staff at theaters, but this switch to mobile won’t take away any jobs,” Variety reports. “Alamo isn’t implementing any layoffs, and all base wages will remain the same.”

    “It’s worked great in testing so far,” according to Alamo, “and we’ve been pleased that the vast majority of guests use the system quickly and efficiently.”

    Alamo stresses that the new ordering system won’t kill the chain’s firmly stated no-phone rule. Therefore, you still won’t be able to scroll social media posts, make or take a phone call, or send a text once Alamo’s no-phone-zone warning pops up on the movie screen. If an Alamo worker catches you violating the policy, you’re ejected immediately without a ticket refund. Alamo says its employees are trained “to distinguish between a dark ordering screen and disruptive phone use.”

    The move to mobile ordering is one of the biggest changes at Alamo Drafthouse since Sony Pictures Entertainment bought the chain in 2024. Sony didn’t divulge the purchase price, but media outlets estimate it was anywhere from $174 million to $258 million.

    Another major change happened in early 2025, when Alamo laid off 15 corporate employees and an untold number of hourly theater employees.

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