Big News
Dallas' new brand celebrates local visionaries with can-do spirit
Dallas has a new destination brand for its citizens to embrace and support, and it’s being brought to life through a local campaign: We Do Can-Do.
It's the product of two years of research, collaboration, and partnership between Visit Dallas, City of Dallas leaders, community stakeholders and organizations, local businesses, and Dallas residents.
"It’s a dynamic and ownable identity that authentically reflects the qualities, personality, and values that make this city what it is today and what it will be long into the future," says Jennifer Walker, senior vice president and chief marketing officer for Visit Dallas. "In its purest form, the Dallas brand is the maverick, can-do spirit of its people."
What better way to bring this to life than to highlight local Dallas "Can-Doers," aka community leaders and luminaries, difference-makers, game-changers, tastemakers, connectors, and visionaries in a local campaign that brings the brand to life?
This campaign will be found in media across the city including billboards and kiosks, newspapers and magazines, buses and airports, and more.
A series of portraits and artworks created by Dallas’ incredibly talented local arts community will be saluting these Can-Doers, who include:
- Michelle Carpenter, chef at Cafe Beatrice
- Anastacia Quiñones-Pittman, chef at Jose
- Daisha Board, founder and curator of Daisha Board Gallery
- Cynt Marshall, CEO of the Dallas Mavericks
- Daron Babcock, executive director of Bonton Farms
- Terrence and Tim Maiden, co-founders of the Maiden Foundation
- Arike Ogunbowale, Dallas Wings guard
"You’ll see Dallas’ powerful can-do energy, pride and welcoming personality fuel our destination story," says Walker. "Colorful and bold, hard to ignore, like the city itself.
Learn more and see how you can get involved at DallasCanDo.com.