Flip-Flops for Everyone
Major global retailer flips over these socially conscious Dallas sandals
The upward trajectory of Dallas-based flip-flop company Hari Mari shows no sign of slowing. After partnering with Nordstrom in 2015, the socially conscious and celebrity-coveted sandal brand has just landed a deal with Gap to be distributed in its top-tier stores.
Hari Mari, which celebrates its fourth birthday this month, is one of the brands selected for the Gap’s in-store initiative to bring socially conscious products into the fold. Thanks to this new deal with Gap and good relations with Nordstrom, the comfy, colorful flip-flops can be found in more than 500 brick-and-mortar stores in 42 U.S. states, Canada, Mexico, Bahamas, and Japan.
“We feel the brand’s traction to-date confirms there’s substantial demand for color and comfort rolled into a premium flip-flop package,” says co-founder Jeremy Stewart. “But we still feel as though we haven’t yet scratched the surface.”
One way the company is keeping busy is with the launch of two new lines. The first, an all-leather collection called Fields, features soft-to-the-touch Nubuck leather foot beds and straps, cushioned mid-soles, firm arch supports, boat-safe outsoles, and Hari Mari’s patent-pending memory foam toe. They retail for $60 and come in a variety of leather colors, including tan, light gray, and black — framed by blue, orange, green, and pink pops of color, of course.
“It’s our thinnest, most flexible and light-weight flip-flop yet, but at the same time highly durable,” Stewart says. “A true beach-to-bistro flip-flop.”
Second is its first-ever line for toddlers, called Kid Scouts. Besides being tiny, adorable versions of the popular grown-up Scouts sandals, the collection is also the brand’s entrance into selling for all ages.
That’s a natural step, given Hari Mari’s commitment to philanthropy and helping kid-based causes. The company donates 1 percent of every pair of flip-flops sold to help those battling pediatric cancer, through the campaign Flops Fighting Cancer.