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    Fashion Buzz

    Better fit, no sweat: Mizzen+Main revolutionizes dress shirts for men

    Rachael Abrams
    Nov 4, 2012 | 12:17 pm
    • Dallas-based Mizzen+Main makes better-fitting, moisture-wicking men's dressshirts.
      Photo by Daniel Musomba
    • Kevin Lavelle wore a Mizzen+Main shirt when he wed his wife, Jen.
      Photo by Paper Antler

    In the summer of 2006, when Kevin Lavelle was an SMU student, he interned with the NRCC in Washington, D.C. One day he saw a man walk into a meeting completely soaked.

    "Every man knows it's a cardinal sin to wear a colored shirt in the summer," says Lavelle, who almost always wears a white dress shirt. The sweaty guy was wearing an orange button-down. "It looked even worse when it dried," he says.

    That's when the idea came to him: to create a dress shirt — one you could wear in the office and out to a bar — with sweat-wicking material.

    Mizzen+Main founder Kevin Lavelle says that his favorite moment during the whole process was when he came home to his wife, Jen, and she didn't realize he was wearing "the shirt."

    But years passed before Lavelle started Mizzen+Main. First, he traveled the world. After college, he lived in the Middle East for a year while working for a consulting firm. He calls Lebanon "the most culturally rich place I've ever seen."

    After moving back to Dallas, the moisture-wicking shirt was still on the back burner. "I knew it was a good idea," he says, "but because no one else already created it, I knew there had to be a reason why."

    He began calling around. "It took at least 25 calls to get to the right person," he says. And when he did find the right knit — many mill visits and swatches later — he confesses, "No one would make me a shirt."

    Lavelle says that the knit fabric is so finicky that tailors and custom clothiers told him it was nearly impossible to see his vision come to fruition. But he didn't stop trying.

    Finally he found an American manufacturer. After he spoke with a buyer at Neiman Marcus to counsel him on men's sizing, the Mizzen+Main button-down was born. Lavelle says he wanted shirts that "fit most guys — not hipster skinny or '90s baggy." So he found that balance by offering size small through extra large.

    Soon he was on the path to creating "better-fitting and sweat-wicking dress shirts," as Lavelle calls them. When he turned to his employers at Hunt Energy Enterprises, "They couldn't have been more supportive."

    He proposed to his girlfriend six months after their first meeting, married her in April and launched Mizzen+Main in July. Talk about a whirlwind. Lavelle says that his favorite moment during the whole process was when he came home to his wife, Jen, and she didn't realize he was wearing "the shirt."

    At that moment, Lavelle knew his idea would work.

    Lavelle also believes in giving back, so a portion of the sale of every shirt goes toward A Shirt for a Start program, which benefits veterans. He says this effort is simply ingrained in the company's philosophy.

    "We're not shoving it in people's faces," he says. "We're about well-made sweat-wicking shirts, and we believe in giving back. It's just part of us." He plans to start a program for veterans to come work for Mizzen+Main, to ease their transition from service to civilian life.

    Lavelle speaks highly of his e-commerce team, especially creative director Steven DeWitt and Web Smith. On the horizon for the Mizzen+Main team: a cornflower-colored button-down and, soon, patterns. Their latest victory? The shirts are now available at WAREhaus.

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    Fashion News

    Dallas' once-a-year Salvation Army fashion show sale is a shopper must

    Teresa Gubbins
    May 7, 2025 | 9:21 am
    salvation army thrift store
    Salvation Army
    The actual sale will probably not be this color-coded.

    It's one of the hottest sales of the year and it's happening in Dallas on May 9-10: It's the After-Sale hosted by the Dallas Women’s Auxiliary, featuring designer clothing, shoes, and accessories at a highly discounted price.

    This annual event has been called one of Dallas’ best kept secrets: a designer warehouse sale featuring new and gently worn clothes from the city’s best dressed closets and local boutiques. Featured pieces include designers such as Carolina Herrera, Ulla Johnson, Marc Jacobs and more.

    It's part of the Dallas Women’s Auxiliary’s Fashion Show & Luncheon which since its inception in 1993 has raised more than $16 million for The Salvation Army of North Texas.

    This year’s Fashion Show & Luncheon took place on May 6 at the Morton H. Meyerson Symphony Center and included a seated lunch and runway show featuring designer labels donated from Dallas’ most admirable closets and boutiques. Patrons were able to shop from The Chic Boutique or purchase runway items through a silent auction, with proceeds supporting The Salvation Army.

    Dallas Women’s Auxiliary President Laura Downing and founding Emeritus Auxiliary member Margot Perot honored Nancy Dedman with the namesake Margot Perot Service Award. Millie Cooper, whose leadership and legacy have inspired countless women to service, was recognized as the Legacy Award recipient. The inaugural Love in Action Award was presented to Toni Turner for her commitment to making the Dallas Women’s Auxiliary and the Fashion Show & Luncheon a success.

    “Each year, the Fashion Show & Luncheon serves as a positive reminder of the immense generosity of our advocates, partners, and donors,” said Major Dawn McFarland, area commander of The Salvation Army of North Texas. “It’s truly special to see North Texans come together for such a remarkable event, all in the name of service. We invite those who were unable to attend to come out for our After Sale. Every dollar makes a difference, and what better way to show support than by sprucing up your wardrobe!”

    The Fashion Show After Sale will take place at 9216 Harry Hines Blvd. May 9-10, from 10 am-6 pm and feature gently and never-worn women’s, men’s, and children’s clothing, as well as shoes, handbags, and accessories at discounted prices — donated from coveted closets and boutiques in North Texas.

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