Simply Irresistible

Dallas Farmers Market unwraps popular home decor and fashion store from Waco

There are fans, and then there are fans. Three separate customers recently flew from Australia to shop at Simply Irresistible, a home decor and apparel boutique with two locations in Waco that stocks one-of-a-kind, vintage, urban, and contemporary pieces.

Dallas shoppers won't have to go to nearly those lengths, or even make the drive to Waco, once Simply Irresistible opens inside the Dallas Farmers Market on September 1.

It's the first location for the store outside of Waco, and owner Mathew Urquizo knew immediately that the DFM would be the perfect fit.

"The first time I visited the DFM in early January, I knew Simply Irresistible had to be a part of it," he says. "I knew our whole vision and style could blend in effortlessly with the environment and surrounding shops — all of which I fell in love with right away."

From bedding to tableware, jewelry to ensembles, the goods are a reflection of not just what's trending, but of what's timeless. There's seasonal decor as well, along with hand-lettered and drawn signs, greeting cards, T-shirts, and kitchen towels from Whiski Designs, which started out in Deep Ellum. Apparel spans all ages and sizes, and includes a wide range of accessories.

Urquizo is joined by his sister Megan, mother Petra (who functions as the lead designer), and a small staff that reinforces the family-run business feel. But don't let the intimate staff size fool you — Simply Irresistible's Waco showrooms are each more than 20,000 square feet, and the Dallas Farmers Market location promises to be a treasure trove of delightful finds.

"A good rule of thumb is, if you see it, buy it," says Urquizo. "A majority of our furniture, home decor, and apparel is a limited run, so once it's gone, it's gone!"

Stop by for Simply Irresistible's soft opening September 1-2 to enjoy refreshments and hourly drawings for sweet prizes. Once open, the shop's hours will be Monday to Friday, 10 am - 6 pm and Saturday and Sunday, 9 am - 6 pm.

Simply Irresistible is opening September 1 at the Dallas Farmers Market.

Simply Irresistible at Dallas Farmers Market

Photo by Ashley Tobar

Simply Irresistible is opening September 1 at the Dallas Farmers Market.

shopping openings promoted

Swedish Fish News

Popular Ikea furniture chain to open 4th Dallas store in Rockwall

IKEA

Ikea sign - instantly recognizable

Dallas-Fort Worth is getting a new Ikea store in Rockwall. Located at Stodghill Road and I-30, it'll be the third Ikea in the Dallas-Fort Worth area, and is due to open in December 2025.

Ikea is the world's largest furniture retailer, founded in 1943 by Ingvar Kamprad, and known for its simple, modern approach to interior design at an affordable price, its ready-to-assemble furniture, and its amusement-park-like stores.

Ikea will be the anchor in a 65-plus acre mixed-use development with a location chosen for its accessibility not only to the east side of DFW but also to major highways that connect to faraway towns like Texarkana and Little Rock. Rockwall to Texarkana is 155 miles or a 2-hour-and-22-minute drive — surely doable if you're hot to get a great quality mattress at a good price or stock up on Swedish gummy red fish.

According to a release, the store represents Ikea's intention to become more accessible, affordable, and convenient for the many here in the U.S., even those who live in places like Casa View and Mesquite, and the store will offer a new way of reaching customers both in-store and digitally.

The store's footprint is 108,000 square feet — almost a third smaller than the existing locations in Frisco and Grand Prairie, which both span 293,000-plus square feet (although Grand Prairie is one story while Frisco is two-story). There's also a pickup-style store in Southlake that's 10,809 square feet.

“Our expansion goal is simple. We will be where people are, whenever and however they want to experience Ikea," says Ikea U.S. Ceo and Chief Sustainability Officer Javier Quiñones. “We have been testing different store formats to increase customer convenience, make home delivery more cost-efficient, and reach our customers where they live, work, and socialize. IKEA Rockwall represents a key milestone in this ongoing journey.”

Though smaller than the other area behemoths, Rockwall will nonetheless be serving Ikea's trademark meatballs at a new Swedish Deli concept, a Swedish cafe to enjoy meals onsite, and a Swedish Bistro for quick takeaway items that can be enjoyed in the outdoor seating area or at home.

The space will include multiple fully furnished room settings that showcase “local living” solutions reflecting the unique needs of the residents of the local community. Rockwall embroidered pillows, maybe?

Additionally, Ikea Rockwall’s design will include features for improved sustainability, specifically solar power, LEED certified construction, EV chargers, onsite recycling and native plant materials to reduce water consumption.

“We are strongly committed to the communities in which we operate. IKEA Rockwall provides an even more seamless omnichannel shopping experience throughout the Dallas-Fort Worth metro area, and we look forward to welcoming residents and surrounding neighbors to this new Ikea experience,” says Ikea U.S. Area Market Manager Rob Parsons.

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