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    Dream Builders

    New Dallas firm Rene Gracia Design+Build transforms houses into homes

    Rachael Abrams
    Oct 25, 2013 | 4:01 pm

    Rene Gracia has a knack for architecture and design, in particular the interplay between a building, its natural surroundings and its inhabitants. He’s also a pretty quick study of people. It’s the combination of these talents that led this Mexico City-bred Dallasite to pursue a new venture in residential real estate: Rene Gracia Design+Build.

    Gracia, who has more than 20 years of experience in architecture and design for commercial, hospitality and high-end residential projects, started a branding and design firm, Lucid, in 2001. He has since shaped the identities and built environments of businesses throughout Dallas, including Dallas Chop House, Accenture, Go Fish, Urban Wood Grill and West Ave.

    He says the process of creating a brand and designing an environment is similar, which is why he combines those two disciplines at Lucid. “We peel back the layers of understanding who the clients are, where they’ve been and where they’re going in their life,” he says.

    “I love the way materials age over time,” says principal Rene Gracia. “You can take a pristine material, and it takes on its own character and personality.”

    But it wasn’t until he designed a house for a friend of a friend in University Park that Gracia decided to pursue residential work with his new company. “I enjoyed the more intimate aspect of working on a house,” he says.

    His second project was perhaps the most intimate of all: his own house in North Oak Cliff. Although he found the 1950s split-level ranch in terrible condition, Gracia and his wife, Amber, purchased it for the lush lot saturated with trees.

    Gracia, and his builder partner, Todd Arnold, kept the foundation of the original structure and added tall glass to let in a lot of light. Through the juxtaposition of new and old or repurposed materials, they created a modern design that honored the beauty of the natural surroundings.

    He says that working on his own home was particularly rewarding, especially because it was in such poor condition to start. “It was kind of like seeing a puppy on the side of the road that nobody loves,” he says. “You want to take it in as your own because you see something there. That’s how this house was for Amber and me.”

    On all projects, Gracia stresses the importance of working with the site itself — the surroundings and topography — and allowing natural light into the home. His style leans modern, but it is comfortable and livable.

    He is also a fan of using reclaimed materials such as wood and steel. For example, instead of a white ceiling, Gracia put distressed wood in the dining room of his own house to add warmth.

    “I love the way materials age over time; you can take a pristine material, and it takes on its own character and personality,” he says. “I think that’s important to allow certain pieces to speak to one another.”

    Once he understands the client, Gracia says it’s easy to begin reimagining a house and finding the best way to showcase its natural surroundings.

    “It’s about finding harmony between design and the client, and opening up your eyes to see what’s in front of you. There are so many beautiful things out there.”

    Gracia stresses the importance of working with a site's natural landscape when designing and rebuilding a home.

    Rene Gracia, home, design, construction
    Photo courtesy of Rene Gracia
    Gracia stresses the importance of working with a site's natural landscape when designing and rebuilding a home.
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    Floral studio in booming Celina blossoms with plans for full flower shop

    Karen Chaney
    Jun 10, 2026 | 3:24 pm
    Greenologie Flower Shop
    Photo by Karen Chaney
    Greenologie Flower Shop floral designers Julie Holland (left) and Rebecca Calvert have big plans for the future.

    Tucked behind the sprawling grounds of Shades of Green, a 10-acre garden center in Celina, sits a house where Rebecca Calvert and Julie Holland often work into the wee hours creating floral arrangements for their Greenologie Flower Shop.

    Open since June 2025, Greenologie is a boutique floral design studio that offers handcrafted floral arrangements, flower delivery or pick-up, floral design workshops, and wedding and event floral design services. For the last year, Calvert and Holland have been operating from Shades of Green, by appointment only.

    But the floral business is booming in Celina - one of the fastest-growing cities in the country - and the duo has ambitious plans to transform the floral business into a traditional flower shop. They're used to putting in the long hours it will take to make it grow.

    “We flower-design a lot at nighttime,” Calvert says. “We always joke — because the lighting isn't great — that we're kind of designing in the dark. The next day we get over there, and we're like, oh, it's really, really beautiful.”

    In addition to making custom floral arrangements, Greenologie also offers flower arranging classes for the public, including the upcoming Sips & Stems: Wine Glass Flower Arranging Night, on July 15 at Valley Vines in Celina.

    Last fall, the company launched a porch decorating service called Pumpkin Porch Party, which featured multi-colored pumpkins, gourds and seasonal flowers. It was a hit, and they plan to offer the service again this year.

    “People pay you to zhuzh up their porch,” Calvert says. “We launched it last minute, and it went really well. We did about 30 porches over North Texas and it was super fun.”

    Greenologie Greenologie will offer Pumpkin Porch Party in the fall.Photo courtesy of Greenologie

    Calvert co-owns Greenologie and Shades of Green Nursery + Landscape with her husband, Jarratt Calvert. Flowers are a family business.

    Rebecca Calvert’s father, Jeff McCauley, opened Shades of Green in 1977 with a childhood friend while they were students at Texas A&M University. The first Shades of Green garden center opened in McKinney in 1988 before relocating to Frisco in 1994. In 2022, a second location opened in Celina, which is now the company’s sole Shades of Green garden center.

    Calvert and Holland have to be nocturnal florists because of their day jobs at Shades of Green.

    After graduating from Texas A&M University with a degree in communications, Calvert, a longtime Celina resident, spent nearly a decade working in corporate human resources. Following the birth of her first child, she decided to leave the corporate world and found a new way to use her HR experience through her work at Shades of Green.

    “I would say [Shades of Green] is the job I have to do, and Greenologie is the job I get to do,” Calvert says.

    Holland, the garden center manager and a Celina resident, earned a degree in agricultural services and development with a focus on horticulture at Tarleton State University. Prior to beginning her career at Shades of Green four years ago, she taught floral and horticulture classes and ran a flower shop from her classroom. Holland traces her botany bond back to her grandmother, whose flower shop she loved visiting as a young girl.

    Greenologie Flowers used in Greenologie arrangements are sourced from Trader Joe’s and from Rebecca Calvert’s Celina home garden.Photo by Karen Chaney

    Calvert says she and Holland share responsibilities as well as a similar design aesthetic.

    “We are more on the contemporary side — whimsical is a good word,” Calvert says. “We've done a few events and weddings where it was kind of copy and paste, and that's great too. But we both have the most fun whenever we can design without any constraints.”

    The owners' goal is to open their own brick-and-mortar shop in the next five years. For now, orders placed online for Greenologie can be delivered or picked up at Shades of Green, 1213 E. Sunset Blvd., Celina.

    “Greenologie will have its actual own little flower shop next to the Shades of Green storefront,” Calvert says. “It will be a traditional flower shop with gifts and a flower bar to pick your flowers from.”

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