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    Deep Ellum News

    Dallas dance bar decamps from Henderson Avenue to new Deep Ellum digs

    Micah Moore
    Apr 11, 2019 | 10:39 am
    Beauty Bar in Dallas
    The Henderson Avenue location had a cool retro-mod vibe.
    Courtesy photo

    The stage is set for popular dance club Beauty Bar to reopen in Deep Ellum, with a party slated for April 13.

    The bar is relocating from its longtime Henderson Avenue address to 2805 Main St., next door to Stirr, in the former Zen Dessert & Bistro Bar space, which has inexplicably sat vacant since 2014.

    Beauty Bar owner Brooke Humphries was an early Henderson Avenue settler, first opening her massively successful Barcadia game-themed bar, followed by the more cozy Beauty Bar across the street, with a cool retro-mod decor that included old-school hairdryer chairs, a wink to the name.

    It'll all be torn down to make way for a new townhome development that takes up the entire block from Glencoe Street to McMillan Avenue. The new development came at the behest of neighbors, who wanted fewer bars in the area.

    The new Deep Ellum location represents a larger, more playful space than its old digs on Henderson. Party-ready people will be greeted by a spacious bar with a sparkling bar top flanking the wall. Bartenders will serve up drinks against a backdrop of bright, bold colors that pepper the walls with playful patterns.

    An adjoining patio facing Main Street will be wrapped with the original railing recycled from the patio on the original Henderson Avenue location. Eye-popping barstools reprise the disco nights of Beauty Bar's past.

    The main attraction is the dance floor, which now occupies a separate back room. The floor is covered in a permanent glitter coating that sparkles and shines under three disco balls and beams of light bolting across the room.

    A new DJ booth comes equipped with state-of-the-art gear and an all-new sound system.

    DJ Blake Ward, who has created memorable nights across Dallas with his disco-themed pop-up parties, will give them a regular residency at the new bar, replacing his longtime Saturday night Glamorama event.

    The club will play more underground music from emerging producers with a variety of genre nights already planned across seven nights a week.

    "Beauty Bar is an everyone bar, and it’s fun because of that," Ward says. “The diversity of our community is what makes it so special."

    deep-ellum
    news/restaurants-bars

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    Supermarket News

    Joe V's Smart Shop by H-E-B to open third Dallas-area store in Irving

    Teresa Gubbins
    Nov 19, 2025 | 2:47 pm
    Joe V's HEB
    newsroom.heb.com
    undefined

    There's a new H-E-B related supermarket coming to Irving: Joe V's Smart Shop by H-E-B, a spinoff concept from the H-E-B grocery chain, will open a location at 2407 W. Airport Fwy. on Friday, November 21.

    This will be the third Joe V’s Smart Shop location in DFW. The first opened in Dallas in June 2024 at 4101 W. Wheatland Rd. — the first in Dallas and the first to open outside the Houston area, part of their expansion in the Dallas-Fort Worth area. A second location opened in far east Dallas in March 2025.

    According to a release, Joe V's will offer fresh high-quality products and the lowest prices in the marketplace. The company calls it "an innovative price format" — they frown on words like "discount" or "cheap."

    Products include fresh produce, organics selections, in-store cut meats, in-store made tortillas, breads, and sushi made daily.

    The store is going into a former 24-Hour Fitness location which closed in 2020 during the height of the pandemic — one of 11 locations across DFW and 130 across the U.S. that sadly closed after the 24 Hour Fitness chain filed for Chapter 11 bankruptcy protection in June 2020.

    The store will be a little smaller than a regular supermarket, and half the size of the humungous H-E-B stores measuring 100,000 square feet and more that have opened in the Dallas area since the chain began its DFW expansion in 2022.

    Joe V’s Smart Shop is part of H-E-B’s family of brands which also includes Central Market and Mi Tienda. The Joe V’s format launched in 2010 and currently has 13 stores total with 11 in the Houston area and two in Dallas. Soon to be three.

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    news/restaurants-bars
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