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Caveman style

Manly hangout H&G Supply Co. to bring Paleo diet menu to Greenville Avenue

Teresa Gubbins
Dec 21, 2012 | 8:34 am
  • H&G Supply Co. owners pose in front of the patio's view of the downtown Dallasskyline.
    Photo by Robert Bostick
  • Front exterior shot of H&G Supply Co., a new restaurant opening on GreenvilleAvenue in spring 2013.
    Photo by Robert Bostick
  • Owners of H&G Supply Co. intend to keep as much of the building's originalfeatures as possible, including this wrought-iron-trimmed front door.
    Photo by Robert Bostick
  • H&G Supply Co.'s space includes a ready-made rooftop patio with built-inbenches.
    Photo by Robert Bostick

Dallas has Tex-Mex, taquerias, burger joints and even vegetarian restaurants. But like many cities, it lacks a restaurant devoted specifically to the Paleolithic diet — a place where diners could find grass-fed meat, fish, vegetables, fruit, roots and nuts while avoiding beans, grains, dairy, refined sugar and processed oils.

No worries. That'll change in January, when H&G Supply Co. is slated to open on Greenville Avenue, in the old Lost Society/Suede spot. Owners Elias Pope, Constantine Antos, Neville Govender and Mark Zakem are all CrossFit enthusiasts who envisioned a place they could kick back and refuel after a session of working out, says Pope.

"H&G stands for hunt and gather, which is the Paleo philosophy, but also to hunt or whatever you do in life," he says. "We wanted to create a space where everybody could go after working out and watch football or whatever's on TV, without feeling super heavy from the fried chicken wings or other overly processed food you usually find."

"We wanted to create a space where everybody could go after working out, without feeling super heavy from the fried chicken wings or overly processed food you usually find," says co-owner Elias Pope.

The mission statement is to redefine the term "man food."

"It's been reduced to a tray of chicken wings and some fried unidentified object, but for centuries it was the food of warriors," Pope says. "Paleo is meat-heavy, but it's grass-fed meat with no hormones, paired with great vegetables cooked in oils and natural fats. We want to make more restaurants that are transparent about where food comes from."

Also known as the caveman diet, the Paleo diet has been circulating for a few years. It gets praised for cutting out sugar and processed foods, but it ranked lowest in a survey of diets by U.S. News, and its claims have been disputed. Nonetheless, it's promoted as the ideal diet at CrossFit centers such as the one where Pope and his partners work out.

"If you care about that, it's awesome, and otherwise it's just a great place to eat," he says. "Suppose you go work out, whether you're a CrossFitter or cyclist or the average Joe who wants to fuel themselves for whatever happens next. You come to our restaurant, you get great food cooked in the right way, or a glass of wine or a beer, or a drink made with good flavorful mixes, not over-processed sugars."

There will also be the opportunity to watch sporting events on TV.

"It's going to be a masculine eatery, a place where the guys want to go and hang out and eat," Pope says. "But at the same time, a lot of women work out at CrossFit who want to take care of their bodies and live an active, healthy life. We're not putting TVs everywhere, and it's not a sports bar, but we're going to have drop-down screens, because when the Cowboys play, we want to be a hub for athletic individuals who want a place to come and watch sporting events."

As for the menu, it's been developed by Pope, who worked for Landry's Saltgrass Steakhouse, and a chef friend whose identity he cannot reveal.

"I can't get into it because he works with somebody else, but he does things with food that make me sick to my stomach in a good way," Pope says. "You'll get food and it'll fill you up, but it's not a plate with a bunch of sauces. You'll get a ton of protein with some really cool side dishes. Our signature will be community-style, where you go in and there's four of you and great food comes out: roasted chicken, pepper-crusted lamb chops, ribs, ahi tuna, and great sides like asparagus wrapped in bacon and curried cauliflower."

The space has an enviable rooftop patio with a clear view of the downtown Dallas skyline, and they're working to respect the history and natural assets of the location.

"It's an old, old building where they covered up the walls, but now it's time to show what that building is," he says. "We ripped everything out to reveal the brick and old windows and old ceilings. We're trying to use as much as we can and recycle what we find. It's been a construction nightmare, but we want to do justice to the building."

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news/restaurants-bars

outta this world

Cowboys superfan launches pizzeria with Tex-Mex twist in Dallas food hall

Luciana Gomez
Oct 21, 2026 | 10:45 am
Starboy's pizza
Photo courtesy of Starboy's
Check out the cheese pull on Starboy's birria pizza.

A new pizza restaurant is slinging a variety of innovative pies in the Dallas Medical District: Called Starboy’s Pizzeria, the new shop is part of Food Nation Cinco Cocinas, the eclectic food hall at 4711 Maple Ave. The food hall was created by Ray Quintanilla and legendary restaurateur and "Godfather of Dallas Tex-Mex" Mico Rodriguez, who died earlier this month at age 68.

John Flores, an IT professional and self-proclaimed Dallas Cowboys super-fan, created Starboy’s Pizzeria, which is now open in the former Sal’s Pizza and Restaurant space. Friends call Flores by the nickname "Starboy," which combines his love for the Cowboys and his fascination with NASA and space, he explains.

Flores met Quintanilla and Rodriguez while hosting karaoke at Mico’s Bar, another food hall occupant. When Sal’s closed earlier this year, they saw an opportunity to fill the void with a refreshed pizza concept.

“It is because of Mico that I even thought about starting this project: he was part of this, he was always happy, and we really hit it off, so I miss him,” Flores says.

Starboy's Pizzeria joins Mico’s Bar, Picazo Sushi and Poke, Wing City, and JJ’s Cafe, which opened a location in the food hall earlier this year.

Lupe Ibarra, a chef from the closed Sal’s Pizza with 25 years of experience, stayed on at Starboy's to continue perfecting traditional recipes while creating signature new ones tied to Flores’ Mexican heritage.

The result of the collaboration is a menu that includes traditional favorites alongside creative pies with a Mexican-inspired twist like the Pizza Birria (resembling the flavor profile of popular birria tacos), elotero, chicken fajitas, and pastor, among more than 15 specialty offerings.

Flores' passion for the Cowboys is especially evident in several unique creations:

  • Cry Eagles Cry: Inspired by the Philly cheesesteak, topped with beef, green peppers, onions, and mozzarella.
  • Starboy’s Classic (Blue): Red sauce, mozzarella, mushrooms, onions, sausage, and fresh arugula.
  • Starboy’s Classic (Silver): White sauce, chicken, mushrooms, onions, arugula, mozzarella, and a balsamic glaze.
  • Cowboy: Brisket, onions, barbecue sauce, and smoked gouda.

Starboy's 16-inch pizzas range from $14-$25, with individual slices priced around $4. The menu also features sub sandwiches, pastas with a variety of sauces, and chicken Parmesan, all under $14.

To cater to the busy medical, residential, and retail crowds nearby, Starboy's offers lunch deals for under $12, which include pasta and garlic knots or a slice of pizza and a salad, complete with a drink.

Flores explains that his heritage and his mother’s influence serve as the primary driving force behind his new venture.

“My mom would always host family gatherings. She always fed people, and I got that from her. I like to see smiles on people’s faces from the things I do,” he says. “I have big dreams for this place. I want us to be part of the community and give back.”

Flores remains involved with karaoke at Mico’s Bar and is focused on driving traffic to the entire complex. He hosts Cowboys watch parties, while his adult children — Nathan, Natalie, and Amy — assist with social media, website management, and overall promotion for Starboy’s.

“When people try our pizzas for the first time, their eyes light up, so we know we are on the right track,” Flores says.

Starboy’s Pizzeria is open daily from 11 am-10 pm.

dallas pizza starboy's food nation cinco cocinas maple street food hall dallas medical district lunch pizzeria locally owned latino owned business pizza dallas cowboys tex-mex
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