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    Story Time

    Dallas entrepreneurs embark on new kind of entertainment venture

    Kendall Morgan
    kendall Morgan
    Nov 28, 2016 | 11:04 am
    Cinestate
    Deep Vellum's Will Evans (left) is partnering with film producer Dallas Sonnier on an entirely new entertainment venture called Cinestate.
    Photo by Rambo

    Few people will be upset to close the book on 2016, but for Deep Vellum founder and local publisher Will Evans, it’s been quite a year. Having made a success of his first independent bookstore and expanded his roster of international authors, Evans could have rested on his literary laurels. But instead, a fortuitous meeting with film producer Dallas Sonnier sparked an entirely new entertainment venture, and the duo are set to make a beautiful match between audio, books, and film with their new company Cinestate.

    Recently wrapping up his Los Angeles-based production company Caliber Media, Sonnier decided to return to his hometown to raise his family. A casual meeting with Evans through mutual friends made the pair realize they had in common a love of universally intriguing tales.

    “We realized in five minutes we shared a vision of taking awesome stories, books, and movies and getting them in front of as many people as possible,” says Evans. “Dallas asked, ‘What would you do if you have unlimited options?’ and I said I’d find a way to start making audio adaptations and films [of Deep Vellum books].”

    “I don’t know the first thing about book publishing, but I have sold several books of my clients when I was a manager in Los Angeles, and I felt there was a disconnect between the book publishers and movie producers,” adds Sonnier. “There was no reason they shouldn’t be working together to boost the story audience.”

    Dallas’ location smack in the middle between the New York-based publishing world and the Hollywood film industry made it the perfect place to explore such an ambitious venture.

    “There’s a reason why these industries have never collaborated — they’re so far away,” says Evans. “The thing about Dallas we both love is how interesting the city is and how connected we are to the world — we’re closer to Mexico City than we are New York, and our audiences are international.”

    For their first project, Cinestate will release what the two call an “Audiostate” of the book The Narrow Caves, to be distributed through Audible.com and Amazon. A natural evolution from a traditional audio book, it will feature a two-hour running time (rather than a typical nine or 10 hours), with top-notch performances from the likes of narrator Will Patton, Vincent D’Onofrio, and Wyatt Russell, plus full sound design and a musical score.

    A fresh way to get never-produced film scripts adapted for the public, each Audiostate is like an “ear movie” that Cinestate founders anticipate will set a new standard in the entertainment industry. All of Cinestate’s three divisions — audio, film, and books — will create a home for authors working in all genres, giving them input on everything from book cover art to screenplay development. Writers who’ve had a taste of the film industry are already responding to the company’s literary-friendly focus.

    Sonnier and Evans anticipate a hit film could have a novel or an audio experience sequel, carrying the story forward into another dimension. The Narrow Caves, penned by author S. Craig Zahler, will eventually hit the silver screen, but Cinestate’s first feature, set for fall 2017, is Zahler’s Brawl in Cell Block 99, starring Vince Vaughn, Jennifer Carpenter, and Don Johnson. His novel Hug Chickenpenny: The Panegyric of an Anomalous Child will come out around the same time from the company’s literary division.

    “The ultimate goal is to create the binge watching/listening/consuming experience for story lines in a story universe across the different platforms,” says Sonnier.

    “We’ve got some big stuff on the horizon, “ adds Evans, who has turned over the day-to-day operations of Deep Vellum to the company’s new executive director Anne Hollander, so that he can focus on Cinestate.

    “We’re not in the business of leaking information, but it’s going to be really exciting with some mainstream Hollywood actors, and some cult classics. It’s an honor to work in a whole new medium and build out this new world.”

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    Theater news

    Dallas' Theatre Three asks public for urgent help to keep lights on

    Stephanie Allmon Merry
    May 13, 2025 | 5:13 pm
    Natasha, Pierre, and the Great Comet of 1812 Off Broadway.
    Photo by Chad Batka
    "Natasha, Pierre, and the Great Comet of 1812" ran Off Broadway.

    A longtime Dallas theater company is asking for urgent help. Theatre Three (T3) has made a plea to the community for $200,000 in donations to stay in business.

    In a Facebook post on May 13, they say, "Without immediate and substantial help from our community, we will be forced to close our doors."

    They say they've suffered several years' worth of financial hardships, including effects of the COVID-19 pandemic, and more recently, cuts in arts funding.

    The post says, in part:

    "For 64 years, Theatre Three has been a cornerstone of Dallas’ creative spirit — bringing bold, innovative productions to life and showcasing the extraordinary talent of our local artists, designers, and creatives. We have been an intimate stage for everyone. But now, we face the greatest challenge in our history.

    "After mourning the loss of our beloved Jac Alder, and then, under the leadership of the incredible Jeffrey Schmidt, surviving the immense toll of the COVID-19 pandemic, we find ourselves once again at a significant crossroads. The ongoing erosion of support for the arts has dealt a devastating blow to our funding ...

    Our goal is $200,000. This is not the news we want to share, but it is news that we believe you all would want to know."

    The post is signed by board members Jessica Turner Waugh, Suzanne Burkhead, Rosa Medina-Cristobal, Scott T. Williams, Robert McCollum, Harrison Herndon, David G. Luther, Mia Glogau, and Jon Collins.

    Donations, they say, will help support local artists, staff and creatives to produce their next show, Xanadu; counter the rising costs of rent, insurance, and production; and allow them to retain staff.

    "We know times are tough. But we also know what this theater and its people mean to our city and to the generations who have found meaning, joy, and belonging within its walls," they say. "And that is why we are making this urgent plea. Help us preserve this Dallas institution."

    They end the post with a link to their donation page: https://www.theatre3dallas.com/support/.

    T3's black-box theater Theatre Too's final show of the season is The Mystery of Irma Vep, a fast-paced and campy parody that is on stage now through May 18.

    Theatre Three will close out its current season with Xanadu, a high-energy, roller-skating extravaganza that brings the 1980 cult film to life. Douglas Carter Beane is behind the hilarious book, and music and lyrics are by John Farrar and Electric Light Orchestra (ELO) founding member Jeff Lynne. It is set to run June 5-July 6, 2025.

    In addition to a full season of mainstage productions, Theatre Three offers additional programs for the community throughout the year.

    Monday Night Playwright features unique and affordable opportunities for local writers to showcase their works. Fight Night provides the community and artists alike with movement and other physical skills through monthly stage combat classes.

    The Norma Young Advanced Acting Lab, a collaboration with Booker T. Washington High School for the Performing and Visual Arts, is in its fifth year. Students have access to masterclasses hosted by industry professionals and exclusive insight on the professional production process at Theatre Three, then the course concludes with a professionally produced showcase.

    Theatre Three is located at 2688 Laclede St. in the Quadrangle in Uptown Dallas. For more information in productions and programs, visit their website.

    ---

    Lindsey Wilson contributed to this story.

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