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    Noodle News

    Dallas lands restaurant concept from Japan starring chewy udon noodles

    Teresa Gubbins
    Jan 27, 2020 | 10:10 am
    Marugame
    Sink your teeth into these chewy udon noodles.
    Photo courtesy of Marugame Udon

    Ramen is so 2019. The new noodle in town is udon, via a restaurant concept coming to Dallas from Japan.

    Called Marugame Udon, it's an udon restaurant chain that specializes in fresh, made-to-order udon noodles and tempura. It will open two locations in Dallas in early summer:

    • One will be at 5500 Greenville Ave. in the Old Town Shopping Center, in the space previously occupied by Baker Bros. American Deli, which closed in November.
    • The second will open in Carrollton at 3450 E Hebron Pkwy., next to Cowboy Chicken, in a space that was previously a Liberty Burger and prior to that, a Genghis Grill.

    Marugame comes to Dallas courtesy of veteran restaurateur Mark H. Brezinski, co-founder of Pei Wei, Velvet Taco, and Banh Shop, who's working with fellow Pei Wei alum Pete Botonis plus investment group Hargett Hunter to expand the concept in the U.S.

    Pronounced "mah-roo-gah-may," the concept was founded in Japan in 2000, and currently has more than 1,000 locations. Their first location outside of Japan opened in Hawaii in 2011. There are currently two in Hawaii, and seven in California.

    A Los Angeles writer called Marugame "one of the most authentic Japanese experiences in L.A.," due to its self service, cafeteria-style arrangement, reasonable prices, and informal dining room, where customers are encouraged to bus their own tables — reflective of the fast-casual eating experience you'd find in a Japanese city.

    Marugame does "Sanuki-style" udon, distinguished by its texture: pleasingly thick and chewy, but not heavy.

    Once considered the poor cousin to ramen and soba noodles, udon became a big trend in Japan in the 2000s, with dozens of quick udon restaurants opening in Tokyo and other cities in Japan.

    Marugame follows a post-Chipotle self-serve cafeteria style of service. Each bowl of udon is prepared to order. They boil the noodles, then add broth, toppings, and garnish. From there, you head to the self-serve condiments station stocked with ingredients such as crushed garlic, green onion, and cilantro.

    Toppings and soups include curry, Thai spicy chicken, beef, and tonkotsu. One of their most popular dishes is the Nikutama udon, with noodles in a sweet beef broth topped with a soft poached egg.

    Bowls start at $5. There's also a huge selection of tempura, including chicken, shrimp, and veggies, served a la carte style, $1 or $2 a pop.

    Brezinski, who has been creating food halls across the country such as the Urban Market he created in Uptown, was working with celebrity chef Michael Mina on The Street Food Hall in Waikiki when he first encountered Marugame.

    "I was traveling to Hawaii every month, and I'd always eat at Marugame," Brezinski says. "It's an exciting concept, very fresh, and it's a big hit in California, just off the charts."

    While noodle bowls and tempura-fried items are their two signatures, they're not just a noodle shop: With the Dallas launch, they'll have an expanded menu that includes robata-style char-grilled skewers; and chicken katsu sandwiches, their clever rendition of the fried chicken sandwich with a crispy coating of panko bread crumbs, served with apple-red onion slaw and citrus aioli and sweet potato fries.

    The restaurant will feature not only draft beer but also sake on tap. The atmosphere will be "modern comfortable," not antiseptic.

    Brezinski says they anticipate opening three more locations around Dallas and are searching for the right locations.

    "We'll test it out in Dallas and find out what works, but we feel like this is going to be a smash," he says.

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    Coffee News

    Italian brand Lavazza Coffee opens training facility in Dallas

    Teresa Gubbins
    Dec 15, 2025 | 5:33 pm
    Lavazza Coffee
    Lavazza
    Lavazza Coffee

    A coffee brand from Italy has planted a stake in Dallas: Lavazza, founded in the northern Italian city of Turin in 1895, has opened a state-of-the-art training center in Dallas, at 1722 Routh St. #960, where it will serve as a hub for coffee enthusiasts throughout the Southwest.

    Dallas is the newest outlet in Lavazza's coffee training network, joining locations in New York, Chicago, Miami, Los Angeles, West Chester Pennsylvania, and Toronto — part of their expansion across high-growth markets in the U.S., and its mission to elevate coffee culture globally. (They're also doling out endorsement dollars in commercials featuring Steve Carell and John Krasinski.)

    The facility is equipped with espresso, brewing, and coffee innovation equipment, and will serve Lavazza partners, industry professionals, baristas, and distributors. They'll offer hands-on training, SCA certification, menu development, and emerging coffee trends.

    Lavazza already partners with many respected hospitality groups and culinary destinations in Dallas including Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat's Steakhouse, and Vandelay Hospitality.

    In October 2025, Lavazza also began serving coffee on flights by Fort Worth-based American Airlines — further strengthening their connection to the North Texas market. The facility will enable Lavazza to provide closer, more consistent support to these partners and help elevate their coffee programs through continued training and collaboration.

    Lavazza has been owned by the Lavazza family for four generations. Today they're one of the leading players on the global coffee scene, with a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse.

    In a statement, Lavazza North America president Hossam Ashraf says that "Dallas has an incredible energy and an ever evolving coffee scene," while Lavazza North America Marketing VP Daniele Foti says that Dallas is great, and we must concur.

    "As one of the fastest growing hospitality and culinary markets in the country, Dallas represents a tremendous opportunity for Lavazza," Foti says. "Our investment in this new Training Center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day. Dallas is a city of innovation and high standards, and we are excited to deepen our roots here."

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