Don't Look Away
Mary Kay welcomed more than 70 guests to Abi Ferrin’s West Village flagship boutique for an announcement party celebrating the designer’s commitment to help spread the message about the company’s domestic violence education and prevention efforts.
Attendees — including Nancy Rogers, Maleiah Rogers, Sheryl Adkins-Green, June and Jesse Kang, Cristal Retana, Amy Turner, Lisa Barfield, Nikki Webb and Pio Del Castillo — enjoyed cocktails and light bites as they shopped Ferrin’s latest collections. Ten percent of the evening’s purchases went to the Mary Kay Foundation and its efforts to support domestic violence shelters across the United States.
Midway through the evening, Crayton Webb, Mary Kay’s vice president of corporate communications and social responsibility, welcomed guests and thanked Ferrin for serving as one of the company’s cause champions.
“Abi is a natural fit as a cause champion for our initiatives,” Webb said. “It’s compelling for individuals connected to the issue, or not, to hear from a woman who has been personally impacted. Her story is full of inspiration and hope as today she is really thriving in the fashion industry.”
Webb went on to explain Mary Kay’s unwavering commitment to the issue through both financial support and initiatives that will help educate and hopefully prevent domestic violence. Webb then unveiled a new public service announcement featuring Ferrin’s story.
Following the PSA, Ferrin added her thanks to those in attendance and applauded Mary Kay for its commitment to ending domestic violence through its Don’t Look Away program.
Ferrin also shared Mary Kay’s text for help service powered by loveisrespect, which provides safe and anonymous advice to hundreds of thousands of young people each year via text. Those seeking help can send a text “loveis” to 22522.
“We know that one in four women in the United States will experience domestic violence in her lifetime,” she said. “It’s our hope to help those impacted by this issue to know that there is help and support for them to live a life free from abuse.”