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    Sad Math

    COVID-19 losses for Dallas arts and culture revenue top $33 million

    Lindsey Wilson
    Jul 1, 2020 | 12:42 pm
    Dallas Opera presents Orfeo ed Euridice
    Dallas Opera pushed all productions to 2021.
    Photo by Cory Weaver

    Even though "fine arts performance halls" are allowed to reopen at 50 percent capacity (for now, at least), many of Dallas' arts groups aren't risking it.

    The Dallas Opera has pushed all programming to 2021, Texas Ballet Theater will now start its season in November 2020, all Dallas museums remain closed, and numerous theater companies have adjusted their lineups to start later in the year or even into the next.

    Since the COVID-19 pandemic was declared in March, how much has it affected the Dallas nonprofit arts and culture community? Losses of more than $33 million and more than 600 jobs, it turns out.

    A survey was conducted earlier this month by a trio of Dallas arts advocacy organizations: The Arts Community Alliance (TACA), Dallas Arts District (DAD), and Dallas Area Cultural Advocacy Coalition (DACAC).

    The 57 Dallas-based nonprofit arts and cultural organizations that participated "reflect a diverse range of size, age, and genre, serving every corner of the city." Survey questions covered the period from March 13 — when almost all cultural facilities were closed — through May 31, 2020.

    According to responses, the forced closures caused:

    • Performing arts organizations to cancel or defer 804 performances
    • Visual arts organizations to close, collectively, for 747 attendance days
    • All groups together to cancel or reschedule 2,609 workshops, classes, and programs

    Collectively, the groups projected their lost or deferred attendance numbers were $1.3 million for the 2.5 month period.

    "These survey findings reflect the significant damage the COVID-19 pandemic has had on the arts community in Dallas," says Terry D. Loftis, TACA president and executive director, in a release. "When we fielded the survey, we anticipated the results would bring that impact to light, but these finds are truly staggering.

    "The Dallas creative community has been impacted in ways we might never have anticipated, and without private and civic investment, we'll be challenged to reverse the damage caused by the pandemic, affecting our community as a whole, artists, arts organizations, and audiences for the long term."

    During those months, many groups were able to retain staff due to CARES Act funding through the Small Business Administration loans:

    • 40 cultural groups received PPP loans, many of which are forgivable.
    • 12 organizations also applied for Economic Injury Disaster Loans (EIDL)
    • A handful of applications were awaiting funding or approval
    • 16 small organizations did not apply for SBA support, 11 saying they were not eligible

    To achieve forgiveness of these loans, recipients were required to keep a number of staff employed at certain pay levels for a period of time, usually eight weeks. Most of those loans begin expiring this month. This is already causing some groups to implement new furloughs or layoffs, while others are implementing salary reductions for the staff that remain.

    Included in the total $33.65 million losses are $2.36 million in increased and unanticipated expenses, including the costs of making offices and cultural facilities safe for patrons, staff, and artists before they reopen.

    Adding to the levels of concern: severe projected budget cuts to the City of Dallas Office of Arts and Culture, as officials grapple with millions of dollars in lost revenue due to the impact of COVID-19 on the economy.

    "The arts generate revenue, so these closures have ripple effects across the city's economy," says Lily Weiss, executive director of the Dallas Arts District. "We not only lose the direct spending of these groups and that of the employees laid off, but also the revenue tied to restaurants, lodging, tourism, retail, transportation, and more — all of that is gone."

    The nonprofit arts and culture sector in Dallas alone was generating an annual economic impact of $891 million and supporting 13,000 jobs, according to a 2015 study from Americans for the Arts. The sector drives tourism, boosts property values, and helps attract corporate relocations and talent. That economic impact also generates $45 million in local tax revenue.

    Of the survey respondents, 67 percent of non-performance-based groups have set a date for reopening, while 44 percent of performance-based respondents have in some way committed to a reopening date.

    "The arts sector is made up of small businesses and an important part of our city's economy," says Joanna St. Angelo, president of the DACAC, a political advocacy group representing a wide range of the city's cultural organizations. "We felt nobody had a handle on what was happening to our arts community. This study gave us a pulse rate, and right now the prognosis isn't good."

    reportshealththeateroperamusicdance
    news/arts

    A Familiar Face

    Dallas Theater Center names Jaime Castañeda as new artistic director

    Lindsey Wilson
    Dec 17, 2025 | 12:30 pm
    Jaime Castañeda
    Photo courtesy of Dallas Theater Center
    Jaime Castañeda is the Tony-winning theater's new artistic director.

    The Tony Award-winning Dallas Theater Center has found its next artistic director: Jaime Castañeda, who has a long history with both DTC and North Texas, will become the regional theater's sixth artistic director beginning July 2026. The 2026-27 season will be the first chosen by him.

    Jonathan Norton, DTC’s resident playwright, is currently serving as interim artistic director and will continue to lead the remainder of the 2025-26 season, which culminates in the world premiere of his play Malcolm X and Redd Foxx Washing Dishes at Jimmy’s Chicken Shack in Harlem in May.

    “DTC is committed to artistic excellence and community engagement, and we believe Jaime’s experience, creativity, bold vision, and proven leadership, coupled with his dedication to innovation, will guide DTC into an exciting new chapter in the life of the theater," says board chair Lynn Pride Richardson in a release.

    In 2012, Castañeda directed DTC’s production of The Elaborate Entrance of Chad Deity by Kristoffer Diaz. But he began his career more than 20 years ago in Dallas-Fort Worth by founding Firestarter Productions while still attending Texas Christian University. In addition to directing at DTC, other local theater credits include Kitchen Dog Theater, Amphibian Stage, and Circle Theatre. Castañeda is a recipient of the Princess Grace Award, the Drama League Directing Fellowship, and holds a BFA from Texas Christian University and an MFA in Directing from University of Texas at Austin.

    Most recently, Castañeda directed at such leading theaters across the country as American Conservatory Theater, South Coast Repertory, Huntington Theatre Company, and La Jolla Playhouse, where he previously served as associate artistic director from 2014-2018. He was also artistic associate at Off-Broadway's Atlantic Theater Company from 2009-2014.

    "Jaime brings a bold, visceral artistic vision, a deep commitment to new voices, and a collaborative leadership style that inspires artists and audiences alike,” says DTC executive director Kevin Moriarty. “With his Texas roots and national experience, I am thrilled to welcome him home as DTC’s new Enloe/Rose artistic director. I have known and admired his work since 2007, when he was already one of the most exciting emerging directors in North Texas, and I later saw him create unforgettable work for DTC on the Wyly stage and at leading theaters nationwide.”

    As artistic director, Castañeda will lead the theater’s artistic vision, direct and produce plays and musicals, oversee DTC’s Diane and Hal Brierley Resident Acting Company, and partner with Moriarty, the staff, and the board of trustees to advance DTC’s mission, vision, and values.

    Castañeda joins a distinguished line of artistic leadership at Dallas Theater Center, including founding artistic director Paul Baker, Adrian Hall, Ken Bryant, Richard Hamburger, and Moriarty, who served as artistic director from 2007-2022.

    “We are extremely pleased with a successful national search that brings Jaime to Dallas Theater Center,” says DTC board member Chris Luna. “His energy is contagious and he understands Texas and Dallas. We look forward to collaborating with Jaime as he continues his innovative approach to regional theater.”

    Castañeda was selected for the role following a national search led by Management Consultants for the Arts. The search committee was co-chaired by Luna and Richardson, and included Moriarty, Norton, Jennifer Altabef, Diane Brierley, Lauren Embrey, Sam Holland (Dean, SMU Meadows School of the Arts), Sharron Hunt, Randy Kender, Julie Kosnik, Deborah McMurray, Sam Megally, Liz Mikel (DTC Brierley Resident Acting Company member), Andy Smith, Lily Weiss (executive director, Dallas Arts District) and Donna Wilhelm.

    “Growing up in Texas, Dallas Theater Center was one of the first places where I saw what professional theater and excellence looked like,” Castañeda says. “I’m thrilled to come back and build on the history of artists and leaders who have been a part of this organization. I’m eager to join Kevin, the board, and our staff to create lasting theatrical experiences for our audiences.”

    Dallas Theater Center's current production of A Christmas Carol runs through December 27 at the Wyly Theatre.

    dallas theater centerjaime castañedakevin moriartytheater
    news/arts
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