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    BrainDead Is Open

    Cookies and milk could upstage beer at now-open BrainDead Brewing in Deep Ellum

    Teresa Gubbins
    Mar 3, 2015 | 1:54 pm

    In Dallas' biggest beer news since the advent of the crowler, March 3 marks the opening of BrainDead Brewing, the new brewery-brewpub in Deep Ellum.

    BrainDead is the craft beer project from Sam Wynne, Jeff Fryman, brewer Andrew Huerter and chef David Pena that's been in the works for more than a year. The quartet hosted a series of friends-and-family events over the weekend that welcomed just every food-and-beverage professional in town.

    They're featuring 42 taps, a dozen of which are their own beers made onsite. Patrons can also take beer to-go in growlers, although BrainDead has yet to start brewing. As for the food, Pena calls his menu "eclectic but cohesive."

    One talker on the menu is the cookies and milk. Chef David Pena adds brewers' oats to his cookie dough, and the milk is a warm chocolate milk made with chocolate syrup, cream and stout beer.

    "I wanted to make sure there was a little something for everyone, from vegan and vegetarian to straight-up from Texas," he says. (Guess that means meat.)

    Starters include chili with brisket, housemade chicharrones, queso in "regular" (with meat) and "veggie" (though not vegan). There are Brussels sprouts with queso, chips and salsa, roasted cauliflower, and a charcuterie board.

    Salads include one with fish and another with "drunken" steak. Among the sandwiches are a burger, Cajun-smoked turkey and beer-brined chicken. A quartet of entrées includes mussels, a pork chop and smoked turkey leg.

    Pena says that other than the breads, which they get from Village Baking Co., he makes everything in-house. He also has two fryers, one "vegetarian" and one not.

    "So the chips and salsa come in a veggie version, where the chips are fried in soybean oil," Pena says. "Otherwise the chips are fried in lard. One of my fryers is dedicated to lard. That's what I do at home. It's as authentic a queso as I can make without going to Mexico."

    His burger is a blend of brisket, Kobe beef and house-made bacon, topped with a stout mustard, tomato, bibb lettuce, fried shallots and cheddar-onion jam. But the dish that he says "everybody is crazy for" is the chili.

    "We competed in a chili cook-off recently at Luck at Trinity Groves and won," he says. "It's brisket chili that I make in my grandfather's 50-year-old cast iron pot, so it gets a nice beautiful char. I simmer it for four hours and serve it in cast iron skillet garnished with Fritos."

    His roasted cauliflower appetizer is broiled without oil — "so that it gets hot spots," he says — then tossed in a honey-curry vinaigrette with Parmesan cheese. If they have a signature dish, it's the pork shop, brined in beer, then smoked, then grilled to order and painted with chipotle barbecue sauce. It comes with collard greens and poblano queso cornbread.

    There are two desserts, including a glorified "millionaire pie" with cream cheese, grilled pineapple and pecans on a graham-cracker crust. But the talker is the cookies with milk. He adds brewers' oats to his cookie dough, which he says gives the baked cookie an uneven texture that's light and fluffy yet crumbles easily. The milk is a warm chocolate milk made with chocolate syrup, cream and stout beer.

    "You dip the cookies in milk so that whatever falls off goes into the milk, and you get that cookie milk experience from when you were a child," he says.

    BrainDead is open Monday-Wednesday, 11 am-midnight; Thursday-Saturday, 11 am-2 am; and Sunday, noon-midnight.

    BrainDead Brewing's chocolate chip cookies with stout milk.

    BrainDead Brewing, cookies & milk
    Photo by Steve Lindley
    BrainDead Brewing's chocolate chip cookies with stout milk.
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    Openings

    Dallas salad-sandwich pioneer Bread Zeppelin lands in McKinney

    Stephanie Allmon Merry
    Feb 2, 2026 | 4:12 pm
    Wrap sandwich at Bread Zeppelin restaurant in Irving
    Photo courtesy of Bread Zeppelin
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    A Dallas restaurant chain famous for its salad-stuffed-inside-baguettes approach to sandwich making has opened a new location in McKinney: Bread Zeppelin debuted at 3241 S. Custer Road, Suite 107, on Monday, February 2.

    The new shop marks the eighth location in Dallas-Fort Worth since they launched in 2013 in Irving, with more to come in 2026, they tease in a release. According to the website, locations are also coming soon to Frisco, Richardson, and Allen. They're marching through the 'burbs.

    Bread Zeppelin's unique sandwich-making process involves taking a freshly baked baguette, hollowing it out, and stuffing a salad inside. It's a portable salad on the go — one you can eat in the car, no fork, no muss.

    Their Chicken Caesar, with bites of grilled chicken, croutons, Parmesan, and chopped Romaine, made CultureMap's "Definitive list of 16 great sandwiches in Dallas for fall 2024." The writer noted, "The bread is really good — crunchy but light, and absorbing the salad dressing ever so slightly. For only $10."

    For those who eschew bread, a "Zeppelin" can also be ordered as a bowl; they also offer soups and limited-time offerings, including the Chicken Tinga, available at the new location.

    “As we’ve grown from our first restaurant in Irving, Texas, McKinney has always felt like a natural fit,” says co-founder Troy Charhon in the release. “It’s a community that values quality and care, which mirrors how we’ve approached Bread Zeppelin from day one — making fresh food, served by engaged employees in a new unique way, our signature Zeppelin."

    To celebrate opening week, Bread Zeppelin is offering free Zeppelins and bowls on Wednesday, February 4, available in-store only until 3 pm, limited to one entrée per guest.

    “We can’t wait to introduce our Zeppelins to new friends in McKinney while we work to become a welcoming and supportive addition to this vibrant community," says co-founder Andrew Schoellkopf.

    The McKinney restaurant is open daily from 10:30 am-9 pm.

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