Pizza Dough

Plano finally joins Neapolitan-style pizza trend with this restaurant opening

Plano, a city with a surprising shortage of pizza, is about to get more.

Photo courtesy of Dough Pizzeria

Plano has so far been left out of the Neapolitan-style pizza trend that has hit nearly every other neighborhood. What'sa matter, Plano, you don't like pizza? But that's about to change when Dough Pizzeria opens a branch on Parker Road near the Dallas North Tollway.

Dough is the pizza restaurant that was founded in San Antonio, and an outlet at Preston Forest in Dallas opened in 2011. That was far ahead of what has been an onslaught of Neapolitan-style pizzerias opening around Dallas, beginning with the pace-setting Cane Rosso, and followed by concepts such as Pizza Snob, Spin, Blaze, and Project Pie.

In fact, so much has occurred in the world of pizza that one player, Project Pie, has already opened and closed its Dallas branches during that time (though that was due to management issues and not the everlasting appeal of pizza).

"People love pizza," says Dough co-owner Brad Liles. "The only reason we haven't expanded in the last few years was that our family was dealing with an overwhelming health issue, but that has thankfully improved. So we can give future locations the focus our guests deserve."

Plano made sense for a few reasons. "We focused on Plano because of the growth there, with Toyota opening its new headquarters, etcetera," he says. "And co-owner Keith Hall and I both live in the area. Our Dallas branch has done well and has grown every year. We just need to keep focusing on quality and freshness. We make our own cheese, sauce, dough, and sausage, all from scratch. When we don't make it from scratch, we bring in high-quality ingredients."

The Plano location will take over a space with a history of pizza: It's a former Pizza By Marco, the local chain forced to change its name to My Family's Pizza in 2014, and which also has another branch in the neighborhood. Liles says that this Dough will be a different, smaller "neighborhood" model.

"We are trying a smaller design as a potential prototype moving forward," Liles says. "But it will still have full service, the same menu, and a full bar. We're working with Austin designer Joel Mozersky to sexy it up."

The new location is projected to open at the end of the year.

pizza openings

Bar News

Rodeo Dallas bar takes party to Uptown Dallas at new location

Rodeo

Rodeo bar is open in Uptown

A bar with Deep Ellum roots is expanding to Uptown Dallas: Called Rodeo Dallas, it'll open at 2922 N. Hall St. in the space previously occupied by Palms Bar. According to co-owner Joseph "JD" Ybanez, it'll open on November 28.

The first Rodeo location in Dallas opened in 2023 at 2724 Elm St. from Ybanez and partner Josh Reagan, a pair of hospitality veterans whose prior venues include Longshots in Dallas, plus two locations of Varsity Tavern, in Fort Worth and in Tempe.

Ybanez' first bar was Trophy Ranch in Fort Worth which had a mechanical bull. "That's where I learned how popular it was," he says. (He also became familiar with Fort Worth's bar scene and went on to open a Rodeo spinoff in Fort Worth's West Seventh district in 2024.)

In August 2025, the Deep Ellum location became the focal point of neighborhood concerns about crime and was closed via an order from the Dallas city attorney. Ybanez says the city is scapegoating Rodeo for other problems in the neighborhood, and that the Deep Ellum location isn't going anywhere.

“This is not a relocation,” he says. “We maintain an ongoing legal dispute with our landlord Asana Partners regarding the re-opening of our Deep Ellum establishment. The Uptown location represents an expansion of the brand.”

Prior to opening Rodeo in Deep Ellum, they opened a predecessor in Tempe in 2018, called Rodeo Ranch. It served as a template for the concept, with an "adult playground" with mechanical bull, bottle service, girls in bikinis, DJs, dancing, and light show.

According to Ybanez, visitors to the Uptown location can expect to take these factors to the next level.

“The Uptown space offers an expansive back patio,” Ybanez says. “This area will feature a massive video wall, optimizing it for communal sports viewing. Furthermore, we have executed a comprehensive refinement of our food menu, which we are confident will elevate the guest experience."

The menu is rendered by Donde Los Tacos, the highly regarded Mexican taqueria in Oak Clifff, with $3 and $4 tacos, like trompo, barbacoa, and suadero. The Uptown location will also serve brunch with dishes such as chilaquiles.

"We have meticulously preserved the core of the Rodeo experience: the unparalleled atmosphere and vibes, our commitment to genuine hospitality, the homegrown character of the brand, and the inclusive spirit that welcomes every member of the community," Ybanez says.

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