A buzzy burger concept from the Northeast is coming to Texas: Called Slap Burger, it's a small smash burger chain based in New Jersey, and it's opening its first Texas location in Richardson, at 888 S. Greenville Ave., in a center called the Arabian Village, taking over a space that was previously occupied by a CBD shop.
Slap Burger was founded in Paterson, New Jersey as a smash burger joint that adheres to the principles of halal, including using meat from halal purveyors and avoiding certain ingredients such as pork. (Their bacon and hot dogs are made from beef.) Halal has been increasing in popularity, due to both a growing Muslim population as well as a rising demand for "ethical" clean-label food.
Slap now has five locations in the Northeast — two in NJ and three in NY — as well as an expansion to Tampa, Florida.
They specialize in smash burgers, loaded hot chicken tenders, and cheese fries topped with slap sauce. They make a decadent banana pudding dessert, and they also keep late-night hours.
Their burgers are four ounces, featuring the lacy and crispy edges that are a signifier of a smash burger, topped with caramelized onions, American cheese, and pickle on Martin's potato buns, which they toast on the outside, leaving the inside of the bun soft.
They do two other burger styles: the Slap’N Melt, which features cheese stuffed into a beef patty, then seared so the exterior is hard and the interior is melting cheese; and the Slap N Jack, a double patty burger with caramelized onions, mushrooms, and pepperjack cheese.
Other menu options include hot dogs, as well as fried chicken in a number of ways: as a sandwich with pickles and cole slaw on a griddled bun; as tenders; in a loaded platter over choice of mac & cheese or fries; or chicken & waffles, with choice of an Oreo or Fruity Pebbles waffle.
Alcohol is not allowed at a halal restaurant, but Slaps has house-made lemonade in a variety of flavors such as dragonfruit, strawberry, orange Curacao, and mango.
Shepherding the concept to DFW is Adam Shawish, the enterprising owner of Arabian Village, who is transforming the center into an exciting foodie destination with businesses such as Arwa Coffee, recognized as the first Yemeni-style coffee shop in DFW.
Shawish was inspired after visiting Slap Burger while on a trip to the Northeast, seeking interesting concepts that might make a good fit at the center.
"One night, my wife and I had already had dinner, but I was determined to try it and they were open late," Shawish says. "I fell in love with it on the first bite. Texas has a lot of burgers, but I said, 'This is my type of hamburger.' It's very simple, not mixed with anything, the buns are not too soggy — just a pure burger experience, not like anything else in Dallas-Fort Worth."
Shawish says that construction is underway and they hope to get it open by Christmas.
"My office is right next door," he says. "Every time I get ready to go home for the day, I ask the kids what they want for dinner, and I can't wait for Slap Burger to open so that I won't have to ask."
