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    Readers are Leaders

    Deep Vellum Publishing founder gets people to think about literature in a new way

    Kendall Morgan
    kendall Morgan
    Mar 17, 2015 | 5:09 pm

    New York may be the center of the publishing universe, but not if Deep Vellum founder Will Evans has anything to do with it. Evans has ambitious plans for our city’s role in the literary landscape, even if he ended up here more or less accidentally.

    “To be fair, I didn’t choose Dallas, Dallas chose me,” he explains. “My wife got a job here, so we moved in 2013. I created Deep Vellum around what Dallas has and doesn’t have: There’s a great arts community, and it’s not tapped out.

    “The digital revolution has changed how we read and find out about stuff,” Will Evans says. “You can live in a place like Dallas and be part of the conversation.”

    “It’s the future of publishing to be in a decentralized place. The digital revolution has changed how we read and find out about stuff. You can live in a place like Dallas and be part of the conversation.”

    With a mission of publishing international literature in English translation, Evans was drawn to UTD’s literary translations program, one of the best in the country. SMU’s Dedman College of Humanities and Sciences dean Thomas DiPiero is also “a big supporter of translations,” according to Evans, assuring there will be plenty of home-grown talent emerging in the next few years to work with Evans’ stable of authors.

    Deep Vellum introduced its first volume, Texas: The Great Theft by Carmen Boullosa, last December, and the house has a chock-full roster coming out this spring and summer, led by its second published book, The Art of Flight, by legendary Mexican author Sergio Pitol. One of the most prominent, influential and awarded authors in the Spanish-speaking world, Pitol has nonetheless never been translated into English — until now. The Art of Flight is the first in a trilogy of the author’s works that Deep Vellum will release.

    Events like March 18’s Art of Flight release party led by translator George Henson at Wild Detectives, Evans’ GalleryLab talk on translation and interpretive art the following night at Nasher Sculpture Center, and a reading with Icelandic author (and former Reykjavik mayor) Jón Gnarr at the Detectives in mid-April are just a few of the ways Evans hopes to engage the local literary community.

    “How many people read 50 Shades of Grey? Smart people, people I respect — that book doesn’t have any qualitative value at all,” says Evans. “There’s been an insular trend in culture, and the lack of reading in translations is emblematic of that.

    “Having cool events, getting people to read books and realize they’re part of their lives locally — it’s really amazing to try and get people to think about literature in a new way.”

    Deep Vellum Publishing founder Will Evans.

    Deep Vellum Publishing founder Will Evans
    Photo by Lindsey Miller
    Deep Vellum Publishing founder Will Evans.
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    Dance Off

    Texas ballet company turns Timothée Chalamet dig into genius promotion

    Brianna Caleri
    Mar 13, 2026 | 1:12 pm
    Timothée Chalamet
    Courtesy
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    It was a shot fired from Austin that rang out around the art world: In a recent CNN/Variety Town Hall featuring actors Timothée Chalamet and Matthew McConaughey, Chalamet offered an assessment of ballet and opera that immediately went viral.

    During the onstage conversation at the University of Texas at Austin, Chalamet said, "I don't want to be working in ballet or opera, or you know, things where it's like, 'hey, keep this thing alive, even though like no one cares about this anymore.' All respect to the ballet and opera people out there. I just lost 14 cents in viewership."

    Chalamet immediately seemed to experience a twinge of regret, awkwardly adding, "But um...damn, I just took shots for no reason." He also sang a note and hid his face behind the cards he was holding.

    Stars of the art forms, from Andrea Bocelli to Misty Copeland, immediately began to leap (jeté, if you will) to the the defense of opera and ballet.

    In a genius marketing move, Austin's hometown ballet company is taking the unique opportunity to turn a hot topic into a promotion for its next production: Ballet Austin is inviting anyone named Timothée, Timothee, or Timothy to claim a free ticket to its upcoming world premiere of Marie Antoinette: Vampire Queen of Versailles, running March 27-29 at the Long Center for the Performing Arts.

    "Timothée… you were in Austin? We were literally down the street," a Ballet Austin post says. "Austin has brisket. Austin has music. Austin also has ballet."

    All Timothées and folks with similar names will have to do to claim a ticket is send a message to Ballet Austin on social media and show identification. Everyone else who wants to see the supernatural show where "the line between victim and villain blurs" will have to purchase a ticket ($25-$125) at balletaustin.org.

    Ballet Austin Marie Antoinette: Vampire Queen of Versailles Ballet Austin isn't afraid to add some edge to classic stories. Photo courtesy of Ballet Austin

    Even if Chalamet's words were dismissive, he's obviously not wrong about the relative distribution of public interest between the classical arts and major films like Marty Supreme, the late 2025 film he stars in and is busy promoting. The film's commercially successful release set a record for A24, an already renowned studio.

    Chalamet brought up ballet and opera in service of a larger point about pacing in movies. He said he exists in a middle ground as a consumer between wanting to be drawn in early and being more patient as a film progresses. Ultimately, he juxtaposed Barbie and Oppenheimer with the classical arts, pointing out that if the masses want to go see a film, they will "be loud and proud about it" organically, without needing performers to advocate for the seriousness of the art form.

    Coincidentally, there couldn't be a better counterpoint to this argument than Marie Antoinette: Vampire Queen of Versailles.

    As the title suggests, the story follows historical figure Marie Antoinette as she chooses to become a vampire, seeking "power, immortality, and vengeance," according to a press release. It takes a somewhat silly premise and gives it dramatic gravitas, with an original score by Austin composer Graham Reynolds, who is known outside of classical circles and sometimes composes for movie soundtracks.

    "For Ballet Austin, the moment is an opportunity to remind audiences that ballet isn’t fading away," says a release about the new promotion. "It’s evolving, drawing new audiences and continuing to thrive in creative cities like Austin."

    If Chalamet really does fall in the middle of instant and delayed artistic gratification, this sounds like the perfect production to draw him in.

    And perhaps Ballet Austin should add people named Matthew to their promotion, since McConaughey threw the younger star a bone after his momentary walk-back, saying, "That's not a shot — I hear what you're saying."

    ---

    Stephanie Allmon Merry contributed to this story.

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