The Nasher Sculpture Center received a lot of media attention for its high-profile Nasher Xchange public art program, and now that publicity work is getting plaudits of its own, as the Nasher's PR team recently received seven national awards for its XChange public relations campaign.
Several organizations honored the Nasher, and the most prestigious accolades came from the Public Relations Society of America on June 12. The PRSA gave the museum's PR staff the 2013 Silver Anvil Award of Excellence for its "Integrated Communications" campaign that utilized traditional and nontraditional marketing and public relations tactics to reach audiences locally and nationally.
The PRSA also gave the Nasher the 2013 Bronze Anvil of Commendation for Media Relations. Additionally, PR News gave the Nasher three 2013 Nonprofit Honorable Mentions for Media Relations, Public Relations and Event PR; Ragan Communications doled out two 2013 Finalist Distinctions for Best Nonprofit Campaign and Grand Prize, "PR Campaign of the Year."
The PRSA is the world’s largest and foremost organization of public relations professionals and sets standards of excellence for the multibillion-dollar global public relations profession.
Nasher Xchange ran from October 2013 through February 2014, featuring public art in different spots around the Dallas area. Although most of the pieces have since been removed, several remain in their original locations, including Ruben Ochoa's Flock in Space at Trinity River Audubon Center and Liz Larner's X at the University of Texas at Dallas.