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Paying the price

Rents could increase this much if Amazon HQ2 picks Dallas, new study says

John Egan
May 21, 2018 | 4:05 pm
Amazon logo
Apartments will likely see a rise in rent if Dallas lands HQ2.
Photo by Wallstplaybook.com

A new study shows the price Dallas or Austin could pay if Amazon picks either Texas city for its second headquarters. Data and analytics provider CoStar Group forecasts both cities will see a 10-year rise in apartment rents if either lands Amazon’s so-called HQ2 project — but Austin rents would increase more than those in Dallas.

Dallas-Fort Worth would see a modest increase in apartment rents if the Amazon project comes here, the study suggests. CoStar predicts DFW rents will go up 14.8 percent from 2018 to 2028 without HQ2 (from $1,116 to $1,281) and 17 percent with HQ2 (from $1,116 to $1,307). By itself, HQ2 would be responsible for a $26-a-month rise in DFW rents during that period.

By comparison, CoStar forecasts that without HQ2, the average apartment rent in the Austin area will jump from $1,206 a month this year to $1,450 in 2028, or 20.2 percent. But if HQ2 does settle there, rent would climb from $1,206 to $1,553 during the same period, or 28.8 percent, the CoStar report says. In other words, HQ2 alone could cause a $103-a-month surge in Austin rents from 2018 to 2028.

The estimates apply to apartments of all sizes.

Among the 16 U.S. metro areas that are finalists for HQ2, Raleigh, North Carolina, would experience the biggest spike in rental rates, the CoStar study says, followed by Nashville, Tennessee, Columbus, Ohio, and then Austin.

CoStar is the latest group to make predictions about the housing markets in cities Amazon is considering.

Apartment List, an online marketplace for apartment hunters, forecasts rents will climb an extra 0.2 percent to 0.4 percent in DFW if HQ2 ends up here. In Austin, it could be 0.8 percent to 1 percent a year.

Earlier this year, a report from Amherst Capital Management LLC, a real estate investment firm, predicted demand for single-family homes in the Dallas metro area would inch up by just 4 percent if this region scores HQ2. By comparison, the Austin metro area would jump by 13 percent.

And Mr. Cooper, a Dallas-based mortgage lender, forecasts home values in Austin will rise 5.9 percent from June 2018 to June 2019 without HQ2 and 15.8 percent with HQ2. For Dallas, those same numbers would be 3.7 percent and 12.4 percent.

For both Austin and Dallas, “home prices would see some uplift from a favorable Amazon announcement,” Mr. Cooper says, “but it won’t be profoundly different from the current trajectory.”

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Safety First

2 Dallas neighbors top list of safest cities for new homeowners

John Egan
Oct 7, 2026 | 9:00 am
McKinney, Texas
Getty Images
McKinney and Frisco are rated among the five safest on the list.

Roughly 15 miles separate two fast-growing Dallas-Fort Worth suburbs, McKinney and Frisco. Yet they share highly coveted territory in the safety department.

Home security system company Vivint has put McKinney at No. 2 and Frisco at No. 4 in its ranking of the safest U.S. cities for new homeowners.

Vivint analyzed 93 U.S. cities based on 2025 property crime rates, share of homeowners under 35, share of recent movers, and employment of security and fire alarm installers. Property crime rates carried the greatest weight.

McKinney and Frisco both benefited from low rates for property crimes, with McKinney at No. 2 and Frisco at No. 3 in this category. McKinney posted a rate of 680 incidents per 100,000 residents, according to Vivint, and Frisco had a rate of 789.4 incidents per 100,000 residents.

The two suburbs also tied in a few categories, which were based on metro-level data. They ranked No. 12 for employment of security and fire alarm installers; No. 29 in the recent-mover category; and No. 35 in the young-homeowner category.

McKinney and Frisco aren’t strangers to high rankings in safety studies. In 2025, a SmartAsset list of the country’s safest suburbs ranked McKinney at No. 9 and Frisco at No. 10.

Here are the rankings for other North Texas cities in the Vivint study:

  • Plano ranked 11th
  • Garland ranked 16th
  • Irving ranked 18th
  • Arlington ranked 24th
  • Fort Worth ranked 28th
  • Dallas ranked 66th

Vivint ranked Texas' other major metros as follows:

  • Austin ranked 20th
  • San Antonio ranked 53rd
  • Houston ranked 57th

Port St. Lucie, Florida, topped the Vivint list, thanks largely to its No. 1 showing in the category for property crime rates.

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