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    Wine Talk

    Mondavi keeps it in the family on Dallas wine stop

    Teresa Gubbins
    Mar 31, 2014 | 11:02 am

    Say the name Mondavi, and one thing comes to mind: legendary California wine, dating back to the early days of Napa, when winemakers were first discovering the formula for the perfect Cabernet Sauvignon.

    But the Mondavi name represents something else: family. That's been a constant since the Mondavi family began making wine, and it remains a key component as generations carry on the family tradition.

    Winemaker Michael Mondavi worked with his father, Robert, at the original Robert Mondavi winery, founded in 1966. Now the family business includes his wife and children, who've created a trio of labels, each exhibiting a distinctive personality.

    Isabel is named for Michael's wife and reflects her refined sensibility. Emblem is steered by his adult children, Rob and Dina, and features some innovative blends.

    "I tend to want wine that 'stops the room'," says legendary wine maker Michael Mondavi.

    The Isabel portfolio includes a rosé, Chardonnay and Pinot Noir, which Michael describes as elegant and understated. "I tend to want wine that 'stops the room'," he says. "But Isabel wants wine to enhance and complement but not interrupt what you're doing."

    The old-school M is his own boutique project that revives the glory days of the "big Cab." It marks Michael's grand re-entrance into the winemaking world. The grapes are grown at high elevation and then "gently hand-harvested," with grape clusters picked individually, then de-stemmed and "lightly crushed" into small tanks.

    It's a serious venture, with the 2009 Cabernet listed at $199 per bottle, for those who want to make a statement purchase.

    Emblem is a collaboration between brother-and-sister Rob and Dina, who gravitate toward different tasks: Rob's the grape fanatic who likes to get into the vineyards. Dina likes to work on the blend of grapes.

    The Emblem lineup has two Cabernets. One is from grapes grown on the family's hilly Oso Vineyard, softened with a small percentage of Petit Verdot. The other Cab is from Napa Valley, and is blended with Zinfandel, Petit Verdot and Merlot. At $35 a bottle, it's one of their lower priced wines.

    Reinforcing the strong role that family plays, Michael, Dina and Rob tour together to share the news of their wines, making an appearance on local television or hosting lunch at the Rosewood Mansion on Turtle Creek. The only family member missing is Isabel, but they lovingly describe her rosé and Chardonnay, made by Rob to Isabel's specifications.

    Made from Cabernet grapes, the rosé is fruity but not sweet. Dina says they like to pair it with Thai food or for holiday meals. "It's perfect for Thanksgiving," she says. At $20, it's their most affordable wine.

    Isabel favors screw-top caps over corks, and that's what's used on her eponymous line. It fits with the wine's easy personality and reinforces Mondavi's emphasis on sustainability. The winery has been "green-certified," and observes natural farming practices, including the use of natural herbicides.

    Michael shares the trick they use to foil invasions of local wildlife, including deer and bears, by rigging up a speaker system that gets tripped off by movement.

    "The black bear knows when the grapes are red," Michael says. "The previous owners of the land would shoot them. All we wanted was a way to keep them off the property."

    Rob, Dina and Michael Mondavi.

    Rob, Dina, Michael Mondavi
      
    Photo by Teresa Gubbins
    Rob, Dina and Michael Mondavi.
    unspecified
    news/restaurants-bars

    Farm News

    Dallas farm-to-table champion Profound Farms closes produce operation

    Teresa Gubbins
    May 16, 2025 | 12:59 pm
    Profound Microfarms
    Profound
    Profound Microfarms

    A Dallas farm-to-table champion is pulling the plug: Profound Microfarms, the small farm in Lucas that provided locally-grown produce to chefs and the general public for nearly a decade, is shutting down its growing operation and discontinuing deliveries. Their final delivery and pickup day will be May 23.

    According to cofounder Jeff Bednar, they were simply unable to keep the business afloat.

    "It's always been tough for small farmers, and it's only getting harder," Bednar says. "I'd hate to count how many farmers and ranchers we've known in the last 10 years that have gone out of business. Honestly, I know very few farmers that could make it with out having off-farm income from a spouse or other sources."

    Jeff and Lee Bednar first bought their 2.6-acre plot in Lucas in 2014, then spent three years learning hydroponic methods and building industry relationships. In May 2017, they began selling produce to Dallas-area chefs, helping to support DFW’s burgeoning farm-to-table restaurant scene, delivering to restaurants multiple times per week.

    In 2018, Profound Foods received a USDA grant to create a local "food hub" — a business that helps small farmers grow by offering a combination of production, distribution, and marketing services. At their peak, by the end of 2019, they were serving 130 restaurants.

    And then the pandemic arrived. They pivoted, expanding into retail sales in March 2020, offering weekly home delivery and pickup outpost options for home consumers.

    Profound Microfarms lettuceBeautiful lettuces at Profound MicrofarmsProfound Microfarms

    "Unfortunately, running a year-round food hub became tougher than we can sustain right now," he says. "It's disheartening we were not able to make it work after trying for 11 years. But we were able to raise our daughters the way we wanted to and we really had a great run. Profound impacted hundreds of Dallas chefs and thousands of families in our community and we'll continue to do that, just differently."

    Over the years, Profound grew from harvesting greens to aggregating and delivering for other producers, then into community gathering spaces, commercial kitchens, and hands-on education.

    "Profound has never been just a farm — it’s our commitment to connecting North Texans with local food, and that commitment will keep evolving even as the farm operations wind down," Bednar says.

    So while the growing part has gone away, Profound will continue hosting cooking classes and other foodie events. In the interim, they'll also be listing their plants, hydroponic supplies, and greenhouses for sale.

    Some of their stats:

    • Moved more than $4.5 million of truly local food into North Texas kitchens.
    • Sent 75 cents on every dollar to 185 farmers, ranchers, and producers in North Texas.
    • Delivered 34,000+ restaurant and home orders.
    • Donated over 90,000 lbs of fresh food to area charities and food banks.
    • Hosted dozens of interns and hundreds of volunteers for hands-on learning on our farm.
    • Helped over 22 companies launch food-based business in our incubator kitchen and hub.
    • Hosted tours for more than 15,000 people, schoolchildren, and aspiring farmers.
    closingssustainabilityfarmer-diaries
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