Go Green

Sustainable clothing brand sets up shop in Dallas

A long-anticipated Reformation is coming to Dallas' Lower Greenville area on Thursday, September 14.

Since launching in 2009, Reformation has become a favorite with eco-conscious fashionistas for its sustainable approach to creating effortlessly cool wares. Founder and CEO Yael Aflalo, an industry vet of nearly 20 years, formed the brand after traveling to China and observing the pollution emitted by fast-fashion consumers.

"I had to make a change and help break this cycle," she says. "At the time, there weren't many other brands making sustainable clothes that I'd actually want to wear, so I created Reformation to fill this void at the intersection of design and sustainability."

Aflalo set up shop in Los Angeles with the country's first sustainable apparel factory. Made from materials sourced from deadstock fabrics and vintage clothing, pieces are designed, manufactured, photographed and fulfilled in the Los Angeles headquarters.

Her first store followed, in 2010, and eight stores have opened, coast-to-coast, since then. The newest location, at 2815 N. Henderson Ave., in the Lower Greenville area of Dallas, comes on the heels of a successful sample sale last year. The store officially opens its doors September 14, and regular hours are 11 am-7 pm Sunday through Saturday.

"We saw a great turnout and met a ton of amazing Reformation babes," says Aflalo. "We've been eyeing the city every since."

Along with its signature breezy silhouettes and feminine dresses, Reformation offers new, online-only categories, including swim and kids.

If you find yourself in L.A., be sure to stop by the factory. Tours are offered once a month, so you can meet the artisans behind the clothes and see their sustainable practices firsthand.

"We design easy-to-wear styles that people want to wear," says Aflalo. "They also happen to be super sustainable."

Reformation opens in Dallas on September 14.

Courtesy of Reformation

Reformation opens in Dallas on September 14.

Shopping News

Where to shop in Dallas right now: 6 new stores to check out for June

LoveShackFancy

LoveShackFancy and Dallas Cowboys Cheerleaders collaboration.

The June edition of Where to Shop, CultureMap Dallas ' monthly roundup of new shops and hot sales has a little of everything: buzzy new designer boutique, museum shop, thrift store, and furniture boutique that graduated from online to brick-and-mortar. There's also a new cheerleaders collection and a major tile sale.

Here's where to shop in Dallas for June 2025:

Billy Reid
Texas fashion designer has opened a boutique in Dallas at 1902 N. Henderson Ave., in the former Knot Standard space. Reid is known for his carefully crafted clothing and accessories embodying lived-in luxury, with high-quality fabrics and unexpected detailing. Reid says that the space will allow them to combine their main collection and custom clothing efforts under one roof. They carry men’s and women’s clothing, including men’s polos and trousers, dresses, blazers, plus travel bags, belts, and cotton twill ball caps.

Casa Bella Decor
Luxury home furniture boutique is now open in Melissa at 3210 Milrany Ln. #300. After eight years as an online store, this is the brand's first physical showroom with items like bedding, chairs, patio furniture, and nightstands. They carry home goods and furniture brands such as Barefoot Dream, Farmhouse Fresh, Rowe Furniture, and Voluspa Candles. There are also complimentary design consultations available.

Daltile
Dallas-based company — the largest manufacturer and marketer of tile in the U.S. — has launched a summer sale highlighting "Made in the USA" products with up to 40 percent off American-made tile collections on 36 lines ranging from ultra-trendy Artcrafted colored glass tiles to the wood look of Acreage to the convincing faux marble of Marble Attache. Daltile products are distributed through 260-plus company-owned sales service centers, stone slab yards, design studios, and independent flooring retailers, searchable online. The sale runs through August 31.

Frontiers of Flight Museum store Thomas Garza

Frontiers of Flight Museum store
There's a museum store now open inside Frontiers of Flight Museum, at 6911 Lemmon Ave. near Dallas Love Field. The store is a 1,400-square-foot space with Frontiers of Flight merchandise, interactive STEM kits, aviation-themed books, art prints, and toys, plus candles, apparel, and jewelry from local makers chosen to reflect the innovation that defines the museum. Located right inside the museum’s lobby, it's open to the public, no ticket required.

Goodwill Carrollton
Goodwill's newest location is a state-of-the-art store and donation drop-off center which opened on June 5 in a former Big Lots. This store is the non-profit's 19th location in its eight-county service area and represents Goodwill's mission-integrated social enterprise that is dedicated to helping people with barriers recognize and reach their full potential through the power of a job.

LoveShackFancy
Cotton Incorporated and LoveShackFancy have partnered with the Dallas Cowboys cheerleaders on an "America's Sweetheart" all-cotton 28-piece collection featuring frilly print and gingham sundresses, American flag sweatshirts, and a line of skirts, dresses, and tops embroidered with cherries. The brands will host a tailgate party at LoveShackFancy’s Dallas boutique (at 29 Highland Park Village) on June 21, that includes a meet & greet with two of the Dallas Cowboys cheerleaders.

museums openings where to shop