Just in time for summer concert season in Dallas-Fort Worth, entertainment behemoth Live Nation has introduced a new premium package at Dos Equis Pavilion, Dallas' top outdoor venue, that includes exclusive new box seating options and a new menu from a celebrity chef team.
According to a spokesperson, the upgrades are in response to customer demand, and were timed to kick off the summer concert season, which is predicted to be on fire in 2023.
Some of the upgrades are available for season ticket holders only.
Season ticket holders are getting a trio of new seating options with modern furnishings, elevated dining, and more space to entertain guests:
- Rock Boxes accommodate up to 16 people, allowing more space to create a bigger and better premium experience for companies and their clients
- Dream Seats are for intimate outings of two, offering unmatched sightlines and comfort in the best seat in the house, bundled with premium benefits
- Open-air suites accommodate 10, an in-between size for businesses looking to entertain clients or for groups of friends
Those premium benefits, explained
Included with open-air suites, Rock Boxes, and Dream Seats, the premium benefits include:
- Access to all Dos Equis Pavilion events
- Premium lounge access, featuring a full-service bar, elevated menu, and private restrooms
- Premium seating to host a range of two to 16 guests, with custom signage
- Dedicated parking and private entrance for all attendees
- Elevated dining and in-box wait service
- Priority ordering for additional tickets
- Dedicated sales concierge service during the season
Music fans who don't have season tickets but crave that premium lifstyle can add premium lounge access or parking when making buying their ticket, be it via the Ticketmaster app or on Livenation.com. Parking upgrades start at $55, with lounge access at $150; actual price differs depending on the show.
Premium cocktail lineup at Dos Equis PavilionCourtesy photo
Food and drink
The menus feature specialty cocktails by mixologist Sean Kenyon and elevated dishes created in partnership with celebrity chefs including Chef Tim Love.
Cocktails are $22 and include
- strawberry vodka lemonade with a hint of ginger
- Cherry bourbon smash
- Watermelon chill margaria with cold-pressed watermelon juice, agave nectar, and jalapeño
- Smoky Desert margarita with tequila and mezcal, and prickly pear
- Bacardi Ocho Mojito with Bacardi’s 8-year aged rum
- A margarita made with Liquid Death Mango Chainsaw Sparkling Water
- Garden party, a gin collins
- Espresso Martini
There’s also beer and wine (including a $250 bottle of Dom Perignon), with $10 and $13 wines by the glass.
The food includes
- Volt burger & fries on a potato roll
- Plant-based burger
- Short rib sandwich
- Charcuterie board
- Jumbo pretzel
- Tequenos: Venezuelan fried cheese wrapped in a sweet pastry, with chimichurri sauce
- Birria nachos
- Romain hearts with blue cheese & bacon
- Chicken parm sliders with garlic parmesan fries
- Sausage roll featuring a Cajun link with peppers & onions
Prices are $13 to $18.
A BBQ platter for the table is $35 and serves 2-4 people with pork burnt ends, Cajun link, elote potato salad, coleslaw, pickles, and Hawaiian rolls.
Dallas is the first Live Nation region to receive these venue upgrades, which are especially significant at Dos Equis, an older venue, but they've also deployed some of the same food and beverage upgrades at Toyota Music Factory in Irving.
Live Nation also operates The Echo Lounge & Music Hall and House of Blues Dallas.