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    The CultureMap Interview

    Iconic design duo looks back on 25 years of changing America's living rooms

    Barbara Kuntz
    Nov 1, 2014 | 4:44 pm

    Mitchell Gold and Bob Williams faced a monumental decision almost 30 years ago: Would their joint venture be a Christmas tree farm? Perhaps a vineyard? Maybe even a furniture design house?

    "Those really were the options we discussed," Gold, then a Bloomingdale furniture buyer and marketeer, says of that conversation long ago with Williams, a talented graphic designer and promotions director. "We knew then we wanted to go into business together. So we opted to pursue what we knew about most."

    Gold and Williams were in town on the eve of the dynamic duo's 25th anniversary party, held recently at their Highland Village store in Houston, as part of their celebratory year traveling from fête to fête at each of their 20-plus signature stores in the United States, Canada and Mexico. Inspired by the quarter-century milestone, Gold and Williams are also showcasing a fall collection filled with romantic glam, from couches and chairs in lush velvets and fluffy Tibetan wool to a shiny bar cart with mirrored surfaces to every accessory imaginable in — what else — silver tones.

    We sat down with them to talk more about beginnings, highlights and goals for Mitchell Gold + Bob Williams.

    CultureMap: You have so many wonderful collections now. Do you remember your first pieces and what they were like?

    Gold: We actually started just with dining tables and chairs. Our first chair was Lucy, a fully upholstered piece with a scroll back ... "

    (He looks to Williams, who helps jog Gold's memory.)

    Gold: And then there was Rhoada, another fully upholstered piece but with a curved back. Joan is very similar to the Sorrel we now offer. We have one chair, the Gloria, that we still sell today.

    Although we focused mainly on dining chairs, what we did, too, was offer 36 different fabrics, rather than 11 shades of beige that other manufacturers were offering. We had solids, florals and stripes. Now we have about 350 fabrics, plus 50 leather options.

    CM: When did you realize that you were on your way to becoming successful?

    Gold: We first knew that we were doing something right as we sent out invitations to our showroom in High Point to editors of various magazines. For a while, the only people who were attending were the junior editors. Then one year, the editors from House Beautiful, Southern Living, Metropolitan Home and others came to our showroom.

    They all wanted to see what it was we were doing. This was about five years into our business, and we were 40 to 50 percent ahead in sales of where we were the previous year.

    CM: Tell us more about your fall 2014 line showcasing your 25th anniversary collection.

    Williams: We've adopted silver as our theme, adding more pieces in this tone. Our bar cart is one, and it's all about celebrating with its art deco styling. We have bars, but we wanted to created an environment for our bar cart, using Lucite and reflective materials to give it that glam factor. It's all about romance.

    Also, we wanted to develop a deep purple in velvet that would stand as a neutral. After 12 months of lab dips, we finally achieved that color. The purple couch we had in our showroom at High Point this spring caught a lot of attention.

    CM: Even though styles change, has there been a constant, a look that you have kept throughout your business?

    Gold: We're doing the same thing with velvets, just with more sophistication. We've always carried velvets.

    CM: Another constant has been your relationship as business partners. Any special or humorous memories you'd like to share?

    Gold: I'll never forget the time we were driving in California, looking at stores, and Bob becomes a bit fussy, saying he's hungry. Evidently, he really, really wanted and needed to eat. And that's when I learned my lesson about Bob: If he tells me he's hungry, we eat. And we never miss a meal. Ever.

    CM: What do you consider your greatest accomplishments or achievements?

    Gold: We have two, actually. For one, we have a strong commitment to environmental sustainability. We got on the "green" kick when few in the furniture business were calling it green. We found an alternative kind of cushion foam, which prompted us to think about other things, from the wood we used in our furniture to our packaging materials. For us now, it's common sense.

    Our headquarters in North Carolina is a regular stop on the school bus route. Our Lulu's Child Enrichment Center is the first onsite, education-based nonprofit day care center of its kind in our business. More than 275 children have graduated from this program, and we personally hand a diploma to each child, who joins us onstage wearing a miniature white cap and gown. We also offer a college scholarship program for our employees' children. And we love our employees.

    CM: I loved Lulu, your precious English bulldog who was your company mascot for years. Are you commemorating her in any way this silver anniversary?

    Gold: Yes, we once had a photographer take hundreds and hundreds of photos of her. We picked our favorite from that photo shoot, and now that image is a decoupage on a round tray available in three colors. She's our one and only mascot.

    Jean-Luc sofa in a lush purple velvet ($1,245) and Directoire chairs ($1,985 each) in leather.

      
    Photo courtesy of Mitchell Gold + Bob Williams
    Jean-Luc sofa in a lush purple velvet ($1,245) and Directoire chairs ($1,985 each) in leather.
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    Sleek furniture store IKEA to open first location in Dallas

    Teresa Gubbins
    Apr 11, 2025 | 1:09 pm
    Billy Cabinet IKEA
    IKEA
    IKEA's signature Billy cabinet

    Dallas finally gets its own IKEA store. According to a release, the Swedish-born furniture company is opening a new location — the first in Dallas proper — to debut in late 2025.

    Called IKEA Dallas - University Park, the store will be located at The Shops at Park Lane, the center at US-75 and Park Lane that's home to stores such as Whole Foods Market, American Girl, Saks Off 5th, and Home Goods.

    The address is 8080 Park Ln., and they're not specifying exactly which storefront it will occupy, but it will be a smaller-format store at 63,000 square feet than its suburban siblings such as Frisco where the square footage is 310,000 square feet.

    IKEA is on a journey to become more accessible, affordable, and convenient, with smaller "urban" stores that have a limited inventory of items sold on site: 3,200 articles.

    IKEA's entire range will not be available for immediate takeaway; big furniture items like beds and couches, for example, can only be ordered online, with options for store pick-up or home delivery at a minimal fee.

    Nonetheless, the Park Lane will be two levels and will be the 11th store in Texas: Currently, there are five full-sized IKEA stores, three "Plan and Order Points with pick up, and two smaller-format stores opening in San Marcos and Rockwall.

    IKEA Rockwall, which just celebrated its groundbreaking, will comprise 108,875 square feet and the store be built from the ground up. IKEA Dallas-University Park will be built in an existing building at The Shops at Park Lane, which building it is, they do not say.

    The Rockwall store will have a new Swedish Deli cafe where they'll serve meals onsite, as well as their Swedish Bistro takeout concept, serving their signature Swedish meatballs which they also offer in a delectable plant-based version as well, you should totally try it if you have not already.

    Park Lane will have food, as well, although no word on whether there'll be a cafe.

    "At IKEA, we want to create a better everyday life for the many people and one way we can do that is by bringing IKEA close to where people live, work, socialize and shop, says IKEA US CEO Javier Quiñones in a statement. :The opening of IKEA Dallas - University Park is a perfect example of our strategy to develop smaller, more accessible urban store formats, bringing a more connected and accessible IKEA experience to everyone."

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