The discussion at this Talk/Show will focus on messaging to children, tweens and teens; structuring an age-appropriate story; entertaining young audiences while driving home a message that can change behavior or attitudes; marketing to young audiences and their parents; funding films that can impact younger audiences and measuring impact on behavior and actions of younger audiences.

The discussion will be moderated by director Keith Maitland and feature panelists Leslie Ferrell, President of Big Idea Entertainment (producer of VeggieTales); Sharon Amezcua (Founder of JuntoBox Films); and Trevor Hall (President of the Creative Visions Foundation).