On May 19, 2007 an unprecedented event called the Road to Austin was unveiled to an audience of 20,000 people in Austin, Texas. Led by internationally acclaimed musical director and Grammy Award-winning producer Stephen Bruton, the lineup was developed to include multiple genres of music, including poetry and opera.

The production attempted to blend and blur this artistic diversity in order to deliver many never-seen-before collaborations. The panoply of celebrity headliners (including Kris Kristofferson, Bonnie Raitt, Delbert McClinton, Joe Ely, Ian McLagan, Eric Johnson, Bobby Whitlock & CoCo Carmel) heightened the impact of the evenings apex and afforded Austin's local artists an opportunity to have these legends accompany them during their performances.

A seven-day rehearsal and staging period, occurring directly prior to the event, was where all these critical components were perfected and new and old friendships magically collided to create a truly unforgettable evening. This event was designed to create and capture a heightened level of excitement towards understanding how and why Austin, Texas has become known as the live music capital of the world.

The vision was to create a unique live musical showcase of 50+ local and world-renowned artists that are deeply rooted to the Austin music scene legacy and capture every moment of it in 5.1 surround sound and multi-camera footage.