Increasingly, commercial marketers are turning to filmmakers to develop cinematic campaigns that use tools and techniques used in feature films including CGI, lenses, filters, creative transitions, lighting, special effects and more to promote new products or services. This panel will include a discussion with some of the filmmakers who blend art, cinematography and marketing to create epic teaser films and other cinematic advertisements that are fun, fresh, and targeted to Generation X, Generation Y and Millennials alike.