Architects send and receive via a multiplicity of mediums; spoken word, sound, visual image, written word, drawing, photography, object and often a collage of the above. This panel discussion, moderated by Joe McCall, FAIA, will explore the application, the economy, the technology and most importantly, the effectiveness of those sent and received messages. The various ways in which communication occurs has application not just to architects but to the general public, so this discussion will be of interest to everyone.