IAA was the first comprehensive award of its kind, established in London 28 years ago, to accept all media and executions from all over the world to be judged by a truly diverse international jury, comprised of the most talented, recognized and awarded individuals. Each year, it is the commitment to the integrity of the judging process and the contributions of the Jury Presidents that bolster and uphold LIA's tradition of awarding only the most inspirational ideas.

Before the London Advertising Awards Presentation, a brief segment of the best promos by Dallasite Norry Niven, including ones done for Homeland, 24 and Dexter, will be shown, along with a few other surprises.