In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print.

Swanson will share resources from her recent title with co-author Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Revised and updated 2015). The event takes place in Hamon Hall inside the Winspear Opera House. A book signing and social will follow.