Downtown Dallas, Inc. presents Downtown Wanderland

All events are subject to change due to weather or other concerns. Please check with the venue or organization to ensure an event is taking place as scheduled.
Downtown Wanderland
Photo courtesy of Thomas Garza Photography

Downtown Dallas, Inc. will once again present Downtown Wanderland, season-long programming featuring Unbranded, Park-It Pop-Ups, happy hours, children’s activities, photos with Santa, movie screenings, and more.

Unbranded is a curated pop-up shop at 1517 Main Street (across from the Joule Hotel) that will include rotating artists, fashion designers, and other unique merchandise. Brands will be curated by Matt Alexander and Bryan DeLuca and will rotate every week. Unbranded will run December 1-17; hours will be Thursdays from 5-8 pm, Fridays from 12-7 pm, and Saturdays from 2-7 pm.

Other events will include:

  • Park-It Pop-Ups, the adorable mini retail vending trailers, will be at Pegasus Plaza throughout the season featuring art and merchandise for sale from Downtown businesses and merchants.
  • Little D Markets will host a holiday market on December 10 from 11 am-5 pm at Main Street Garden, and a night market at Pegasus Plaza on December 15 from 4-8 pm.
  • Wander Movies, a series of three classic holiday films that will be shown at Pegasus Plaza. Elf will screen on December 2, Christmas Vacation will screen on December 9, and The Polar Express will screen on December 16


    All three films will start at 6 pm.
  • Wanderland will also feature season-long Downtown décor, including Neiman Marcus Holiday Windows, holiday-themed B&Gs from the Dallas Convention & Visitors Bureau, new and improved decorative elements at Main Street Garden, and the Neiman Marcus Legacy Holiday Collection: the Neiman Marcus Car Tree (Pegasus Plaza) and the Butterfly Garden (Belo Garden).

For a full list of events, go to the official website.

Event Details


+ see all dates and times


Main Street Garden
1902 Main St.
Dallas, TX 75201

Pegasus Plaza
1500 Main St.
Dallas, TX 75202

Belo Garden
1014 Main St.
Dallas, TX 75202

Neiman Marcus Downtown
1618 Main St.
Dallas, TX 75201

1517 Main St.
Dallas, TX 75201