Goop, the lifestyle and e-commerce company founded in 2008 by Gwyneth Paltrow, is bringing its brand experiences to life with goop pop Dallas. Designed in collaboration with Dallas’ Michelle Nussbaumer, the pop up store will be a month-long installation that will give Texans a rare opportunity to see, touch and feel their favorite online destination in person.

To kick off the immersive brand experience, goop pop Dallas will introduce the company’s newest designer collaboration, Monique Lhuillier x goop. A capsule collection of exclusive party pieces perfect for the holiday season will be available in-store from both ML by Monique Lhuillier and Collection. Monique Lhuillier fans nationwide will also have the opportunity to purchase from the exclusive collection online at goop.

Visitors will also find exclusive products from brands including Stella McCartney, Bramford Watch Department, Calvin Klein Home, Jennifer Fisher Jewelry, Jennifer Meyer Jewelry, Claire Vivier, RMS Beauty and Staub Kitchenware. In addition, all furniture and décor items will be available for sale from goop pop Dallas, allowing visitors the unique opportunity to take home a piece of the fully-realized, livable and shoppable space.

Throughout the pop’s residency in Dallas, goop will provide locals with special lifestyle programming including an evening with Taylor Tomasi Hill featuring her TTH Blooms flower cart, shopping parties with local talent and influencers including Highland Park Village’s Elisa Summer and Heather Hill Washburn and renowned interior designer Michelle Nussbaumer, in-store monogramming and exclusive gourmet menu items from neighboring coffee shop, Number One.

Goop pop Dallas will be located at 3 Highland Park Village. Visitors can stop on Monday-Saturday from 10 am-6 pm and Sunday from 12 pm-5 pm through December 14.