PBR Iron Cowboy
The Iron Cowboy will be the second PBR Major of the 2017 Built Ford Tough Series (BFTS). PBR Majors are the highest profile events on the BFTS, presenting unique formats, increased prize money, and world standings points, and all televised on CBS.
For one night only, the Top 40 stars of the PBR will try to conquer the rankest bulls in the world, in an effort to make the 8-second buzzer and advance. Riders who stay on their bull for the required 8 seconds continue to compete. Those bucked off are finished. The cowboys will continue to ride until all but one is left and is declared the Iron Cowboy.