SMU's ExxonMobil Lecture Series: David Baldwin
David Baldwin, award-winning founder of advertising agency Baldwin&, filmmaker and author of the acclaimed new book, The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy In, will be the guest speaker for the 2018 ExxonMobil Lecture on advertising, media and communication ethics.
Baldwin will present “Navigating the Belief Economy" followed by a Q&A. A reception and networking event will be held beforehand in the Angelika lobby. He will share his insights about how the Belief Economy lays the foundation needed to connect powerfully and passionately with a growing, socially committed audience.