2014 is the year that social sharing extended into social caring. From national viral campaigns like the ALS Association #IceBucketChallenge to successful North Texas social charity fundraisers, online giving has taken off.

Social Giving, Social Good explores the factors driving this growth such as viral content, changing attitudes and new platforms and online tools that facilitate giving. Panelists will talk about how they planned, executed and measured results in their campaigns, and guests can get marketing takeaways for use in their businesses or fundraising efforts.