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    Genius QA

    An interview with the Frenchman making art history at Dallas Contemporary

    Kendall Morgan
    kendall Morgan
    Jan 17, 2015 | 11:31 am

    Equally adept at filmmaking, soundscapes and sculpture, French artist Loris Gréaud delights all the senses. Throughout his multilayered installations, he has designed a wall that vibrates to his brainwaves, written a hip-hop symphony for sea creatures, crafted a space ship-like habitat for ducks, and celebrated “underground activity” with a subterranean conceptual space that includes a vending machine selling candies that taste like nothing.

    Acclaimed for his monumental Cellar Door installation at Palais de Tokyo and the only artist to have simultaneous solo exhibitions at the Louvre and the Centre Pompidou in Paris, Gréaud is poised for a triumph in his first American museum show, “The Unplayed Notes Museum,” which opens to the public on January 18 at the Dallas Contemporary. His work is so transformative and boundary shifting, it wouldn’t be farfetched to assume the artist has synesthesia, the neurological phenomenon where sounds are colored and words recall taste.

    “Here, they’re open to any kind of idea,” Loris Gréaud says of the Contemporary. “I think it’s one of my best art experiences over the past 13 years working with an institution.

    “I wish I had synesthesia,” Gréaud laughs in a chat a few days before the exhibition is unveiled. Instead, his process begins with his unlimited imagination, moving through levels of collaboration with scientists, engineers, musicians, designers and filmmakers. For this show — an expansion on an idea he explored previously at New York’s Pace Gallery and Galerie Yvonne Lambert in Paris — Gréaud takes over all of the Contemporary’s 26,000-square-foot space, transforming it into a “new kind” of natural history museum.

    We captured a moment in the middle of installation for a quick conversation about the genesis of “Unplayed Notes” and what the future holds for this singular talent.

    CultureMap: Can you talk about the three dimensionality of your work? When you are planning a piece, what part comes first — the sound, a sketch on paper, a model? How does the complex chain of translation begin?

    Loris Gréaud: The point is always an idea — it’s always triggered by an idea. It’s mental. Then, when this idea is growing to be an obsession, then I start working on it and I start asking questions and travel and meet people and work with other people. My whole process is always about the original idea, whatever form it takes. It could be a movie, a fragrance, a blast of air or a full institution museum show.

    CM: In the past, you have referred to yourself as an “empirical machine?” Can you explain what you meant?

    LG: It was not about myself; it was more about my way of working. It’s the same king of thing that happened for a director in cinema when you want to shoot a scene. It has to go through different kinds of people — the guy who takes care of the lights, the actors. The momentum all of these people will transform what you want in the end.

    It was a metaphor of this kind of process. When I have an idea, it becomes an obsession and I try to bring in different people to insert different questions. The result is empirical, because it’s changing all the time.

    CM: Collaboration is very important to you. You’ve worked with David Lynch, Charlotte Rampling, Sonic Youth. Is there anyone you wish to work with that you haven’t? What is your dream collaborative team?

    LG: Basically I’m meeting all these different kinds of people, whether it’s David Lynch or a crazy scientist. I meet the right people to answer the questions on a project. The project defines the people.

    When I started my feature film [The Snorks: A Concert for Creatures], I started over three years making connections with the scientists who had knowledge of the depth of our oceans. That’s how I went to MIT, because I needed them to answer the questions to my obsession. The dream in collaboration will be always the best person to be able to answer a specific problem or question.

    CM: How did the idea of a natural history museum come to you?

    LG: “It’s a multilayered project, but it can be direct at the same time. We take the form of a natural history museum framework, and it folds from the real press release into a novel. When you read it, it sounds like fiction. My idea was to use that text [from the release] as a fiction and a self-fulfilling prophecy. I wrote it, and I trigger it in the reality and everything that’s read will happen in the opening [members only, January 17].

    You will enter a natural history museum, a world you know nothing about. ... We’re going to cut the heat in the museum, so when you open the door, you don’t even know if you’re supposed to be there or not. It’s really challenging. I always try to get excited by my projects, so I’m trying to do challenging things for me, as well.

    CM: Having achieved so much in your career, what inspired you to come to Dallas?

    LG: Basically I was filming for six months in South Asia for a project I’m doing, and I got a call from Peter [Doroshenko, the museum’s executive director]. I’ve known him since 2007, and since 2007 we’ve said we want to make a big project together. I traveled from Vietnam to Dallas and started with the idea of making a museum inside the museum, so basically at the moment we talked about the production itself to when we finished the modelization, the project took 11 months.

    I was waiting for the right proposal for me to be able to do this, and when I was walking through the space with Peter I thought, “This is crazy, but I love it.” I think it’s really related to Dallas or Texas, people are really, really helpful with this crazy idea. There was no way I could accomplish this in New York.

    In the past year I did this really crazy thing at the Pompidou with a drop tower and people falling all day, and there were so many issues with security, the office fighting with the institution. But here, they’re open to any kind of idea. I think it’s one of my best art experiences over the past 13 years working with an institution. All the team is with me and behind me, so I’m really thankful.

    CM: Will this piece travel to different spaces after its time at the Contemporary is done?

    LG: I think the project will end at the end of the show. We will release a monograph that will explain all the process, the “unplayed notes.”

    CM: Since you’d never done a solo show in a gallery and now you have, what is your next dream to accomplish? What are the museum shows you have planned for the next two years?

    LG: After this show, I will take a few weeks off! The next project is really, really exciting. In 2015, it will be specific project for LACMA [Los Angeles County Museum of Art], and it’s the first time the LACMA has commissioned a feature film. Then in the beginning of 2016, [I’ll be showing at] the Hermitage State Museum in Saint Petersburg.

    After that I will retire [laughs]!

    ---

    “The Unplayed Notes Museum” by Loris Gréaud is on display from January 18-March 21 at the Dallas Contemporary. The artist will give a free chit chat January 18 at noon at the museum.

    Loris Gréaud's first American museum show opens January 18 at the Dallas Contemporary.

    Loris Gr\u00e9aud
    Fahd el Jaoudi, Philippe Servent
    Loris Gréaud's first American museum show opens January 18 at the Dallas Contemporary.
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    Hottest headlines of 2025

    From Guy Fieri to Princess Di: Dallas’ 10 biggest A&E stories of 2025

    Stephanie Allmon Merry
    Dec 24, 2025 | 9:30 am
    Princess Diana
    Photo by Anwar Hussein via Arlington Museum of Art
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    Editor's note: Our most-read arts and entertainment stories of 2025 show Dallas' love of pop culture and high culture. Highlights include restaurant visits from Food Network star Guy Fieri and movie star Tom Cruise; a Dungeons & Dragons attraction making its U.S. debut; a blockbuster exhibit of Princess Diana photos taken by royal photographers, and the return of the beloved Hammering Men sculptures to NorthPark Center.

    Read on for our top 10 arts and entertainment stories of 2025:

    1. Dallas' Starship Bagel breaks silence on Diners, Drive-ins, and Dives. A Dallas bagel shop in late May revealed that it would be featured on Food Network show Diners, Drive-ins, and Dives. Starship Bagel, the artisan bagel shop with three locations in the Dallas area, would appear in the series starring charismatic host Guy Fieri in an episode called “All Kinds of Cookin'," which would debut on June 6 at 8 pm.

    Guy Fieri Oren Salomon Guy Fieri and Oren Salomon Courtesy photo

    2. Dungeons & Dragons immersive attraction makes U.S. debut in Plano. The classic role-playing game Dungeons & Dragons came to life in a new way when Dungeons & Dragons: The Immersive Quest made its U.S. debut in Plano on October 15. Plano was its second city, giving Texans — and Americans — their first opportunity to literally walk through adventures they’ve imagined at the game table. (It is still open.)

    3. Tom Cruise fulfills vow to eat BBQ in Dallas on Mission Impossible tour. Movie star Tom Cruise promised he was going to eat BBQ in Dallas and he stood by that vow: While on a tour through Texas to promote his new film Mission: Impossible—The Final Reckoning, Cruise hit Pecan Lodge in Deep Ellum on May 22, where he was treated to a spread that included a specially-made sausage.

    Tom Cruise Tom Cruise in Dallas Tribal Cafe

    4. Official list of 4th of July events and fireworks around Dallas in 2025. The Dallas area sure knows how to celebrate the 4th of July, with some kind of celebration taking place nearby no matter which city you call home. We gathered as close to a comprehensive list as there can be of the big 4th of July-themed events happening in the Dallas area in 2025.

    5. Ultimate guide to spring break 2025 family fun in Dallas-Fort Worth. Spring break fun got super-sized to two full weeks in Dallas-Fort Worth this year. That's because the area's largest districts took back-to-back weeks off. This big guide to fun events and activities helped families plan the perfect staycation.

    6. Register now for tickets for 2026 FIFA World Cup games in Arlington. The application period for the first ticket draw for the FIFA World Cup 26 was set to open on September 10, but football/soccer fans could register ery to get their hands on tickets to matches at AT&T Stadium in Arlington and elsewhere.

    CONCACAF The 2026 FIFA World Cup will be played at AT&T Stadium in Arlington and other venues in the U.S., Mexico, and Canada. Photo courtesy of CONCACAF

    7. New Princess Diana exhibition brings famous royal photos to Arlington. A new exhibition at Arlington Museum of Art showcased one of the most-loved and most-photographed women in the world: Princess Diana. "Princess Diana: Accredited Access Exhibition," featuring 140 photos by the late official royal photographer Anwar Hussein, ran from January to April, 2025. The exhibition told the story of the world’s most loved Princess "through an intimate new lens."

    8. 2 Dallas museums partner on landmark Roy Lichtenstein acquisition. The Dallas Museum of Art (DMA) and the Nasher Sculpture Center will present works from the joint acquisition of more than 50 artworks generously gifted by the Roy Lichtenstein Foundation, showing prints, drawings, and sculptures by the groundbreaking American artist at the two neighboring institutions in the Dallas Arts District. The installations will be on view from January 31 to August 16, 2026 at the Nasher and from January 1 to July 5, 2026 at the DMA.

    9. Hammering Men return to NorthPark Center Dallas after 4-year nap. A signature sculpture at Dallas' NorthPark Center returned to its stomping grounds: Five Hammering Men, 1982, a series by American artist Jonathan Borofsky, returned to the mall following a four-year absence, which they describe as "a period of rest" to conribute to its longevity and lifespan.

    Hammering Men, 1982 at NorthPark Center Hammering Men, 1982 NorthPark Center

    10. Global art exhibit Balloon Museum bounces immersively into Dallas. A new museum tour featuring huge airy installations — also known as balloons — has come to Dallas: Called Let’s Fly – Art Has No Limits, it's a multisensory exhibition from an entity called the Balloon Museum, and it touched down at Dallas' South Side Studios at 2901 Botham Jean Blvd. on Saturday, November 22, where it will reside until April 16, 2026.

    museumsguy fieriguy fieri dallastom cruisecelebritiesspring break4th of julyworld cuphot headlines
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