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A TASTE OF TEXAS

Trailblazing Dallas muralist earns Texas-sized spotlight in new Pepsi series

Chantal Rice
Apr 14, 2021 | 1:45 pm
Mariell Guzman
Dallas muralist Mariell Guzman is one of four Texans featured in the Pepsi campaign.
Photo by Tyler Germaine

Murals are having a moment in Dallas, and now mega brand Pepsi is taking notice of one local up-and-coming artist as part of its The Taste of Your Texas road-trip campaign and mini documentary series.

Meant to amplify the spirit and diverse stories of trailblazers in food, music, art, and sports that only the Lone Star State could produce, the new campaign kicks off with Pepsi’s virtual road trip around Texas, stopping in Dallas with a visit with Mariell Guzman, a trailblazing female in the male-dominated Texas mural space.

In Guzman's documentary spotlight, filmmaker Matt Rainwaters chronicles how the Michoacán, Mexico-born artist’s heritage frequently serves as one of her muses — as told by her regular use of bold colors and mediums and the many cultural themes highlighted in her works. Her easily recognizable, technicolor creations have quickly established Mariell as an artist to watch.

The mini docuseries will be available to view beginning Wednesday, April 14, at pepsitasteofyourtexas.com.

Pepsi’s Texas road trip kicked off in Austin at the famous Valentina's Tex Mex BBQ, where 21-year-old apprentice Eliana Gutierrez has been rising to stardom in her track to become the youngest female pitmaster in the country.

It then moves on to Houston, highlighting country, R&B, and rap musician Fat Tony and the exclusive music video for his latest single, “Gambling Man (Mariachi Remix).”

The road trip continues on to the San Antonio area, where another rising female star is roping in lots of interest. There, Pepsi will spotlight 21-year-old Jordan Maldonado, a roper, cattle breeder, and Miss Rodeo Texas 2019 who is redefining what it means to be a beauty queen. Inspired by the barrel-horse-wrangling, tiara-topped Maldonado, Pepsi will contribute a $20,000 scholarship during the next five years to the Miss Rodeo Texas Association in an effort to help elevate the next generation of young rodeo women.

“With thousands of PepsiCo employees based all over Texas, we have a deep understanding and appreciation of the Lone Star State’s unmistakable spirit because it’s an integral part of our everyday culture,” says Julie Raheja-Perera, vice president of marketing for PepsiCo Beverages North America, central division. “Today, we’re thrilled to shine a light on four extraordinary Texans as they share their unbridled pride through their distinctive self-expression — and encourage all Texans to join in and tell their own unique stories.”

As part of the campaign, Pepsi is encouraging all Texans to share their own favorite tastes of Texas on social media by highlighting a revered family recipe or hidden local gem and the using the hashtag #TasteOfMyTexas.

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Dallas theater lures new leaders away from Hollywood and Broadway

Alex Bentley
Nov 2, 2026 | 1:51 pm
Malcolm Goodwin
Photo courtesy of Lyric Stage
Malcolm Goodwin is an actor, director, and producer familiar for roles in Reacher, iZombie, and The Fall of the House of Usher.

Dallas theater company Lyric Stage has looked to Hollywood and Broadway for new leadership, hiring film and television actor and director Malcolm Goodwin and Broadway veteran Victor Hawks as the theater company's new co-artistic directors.

The appointments mark a new chapter for the company, which was founded in 1993 by Steven Jones, executive director Catherine Carpenter Cox says in a November 2 announcement.

Goodwin and Hawks are the co-founders of Team Vision Entertainment, a production company developing and producing film, television, and theater projects.

Their longstanding creative partnership will now extend to Lyric Stage, where they will work alongside Cox to develop programming, support new works, and strengthen the organization's connections to the broader entertainment industry, a press release says.

Goodwin is an actor, director, and producer best known for roles in Amazon Prime Video's Reacher and The CW's iZombie. Other credits include The Fall of the House of Usher, American Gangster, and Spike Lee's Miracle at St. Anna.

His new role at Lyric Stage brings him back to the art form that first inspired his career.

"Theater is where I first learned how to tell stories and where I discovered that I loved every part of the creative process, not just performing," Goodwin says in the release. "I was building theaters, working with lighting and sound, and learning how everything comes together to create something special for an audience. Being able to return to that world and help create opportunities for other artists is incredibly meaningful to me."

Hawks brings an extensive Broadway background to his new position, having appeared in the original Broadway company of Urinetown the Musical, the 2006 Broadway revival of Les Misérables, South Pacific at Lincoln Center, and The Producers national tour.

Victor Hawks, Lyric Stage Victor Hawks.Photo courtesy of Lyric Stage

"Musical theater changed the direction of my life," Hawks says in a statement. "I know firsthand what happens when someone gives a young performer an opportunity to learn, grow and be part of something bigger than themselves. That's what makes this next chapter so exciting. Lyric Stage already has an incredible history, and we want to build on that by creating great theater and opening doors for artists who are just beginning their journeys."

Over the past three decades, Lyric Stage has earned a reputation for its professional productions, world premieres, and restoration of classic Broadway works, with a big focus on musicals.

For Cox, the appointments are about bringing together artists who understand the importance of theater while offering the experience and relationships to help the organization grow.

"Steven Jones built something truly special with Lyric Stage, and we have a responsibility to honor what he created while continuing to move the organization forward," Cox says. "Malcolm and Victor have built remarkable careers in entertainment, but what I love most is that theatre is where both of their journeys began. They understand what the stage can mean to an artist, and they share my passion for creating opportunities for the next generation."

Cox also recently moved into a new role as director, making her directorial debut with Lyric Stage's production of the musical Godspell, which finished its run on October 25.

Upcoming Lyric Stage productions include A Very Lyric Christmas, A Chorus Line, Newsies, and Once.

Future planned endeavors for the company include Lyric Stage Academy, an educational program designed to introduce young people to the performing arts, as well as Children's Theatre, Summer Stock, professional training opportunities, a New Works Lab, and master classes.

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