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    Imagination station

    Wildly popular immersive arts venture Meow Wolf to open new 'portal' in Dallas-Fort Worth

    Chantal Rice
    May 11, 2022 | 11:47 am
    Meow Wolf Grapevine rendering
    Texans will soon be able to immerse themselves in the imaginative world of Meow Wolf.
    Rendering courtesy of Meow Wolf

    The mesmerizing Santa Fe-based interactive adventure known for enchanting art lovers and amusement zealots with its mind-bending immersive experiences is tripping into Texas with a new permanent exhibition in Dallas-Fort Worth: Meow Wolf will open a new "portal" in Grapevine next year.

     

    Announced Wednesday, May 11, the DFW location marks the innovative business’ first permanent installation in the Lone Star State. A portal in Houston will follow, in 2024.

     

    The new Grapevine portal (so called for Meow Wolf’s expertise in transporting visitors to fantastic realms of imagination) will be located in the Grapevine Mills shopping mall and encompass 40,000 square feet in the space formerly occupied by a big-box store. The Grapevine Meow Wolf is scheduled to open in 2023.

     

    Following the Grapevine opening, Meow Wolf aims to unveil its Houston portal, which will be in the historic Fifth Ward cultural district and include Houston-based real estate firm The Deal Co as development partners. The Houston portal is planned for a 2024 opening.

     

    Meow Wolf got its start in 2008 as a DIY collective of Santa Fe artists, growing into a full-fledged immersive-art affair with the opening of the permanent Santa Fe location in 2016. In 2021, the company branched out with two additional permanent portals in Denver and Las Vegas. Each location hosts a unique art exhibition, ranging from Santa Fe’s mysterious “House of Eternal Return” to Las Vegas’ surreal supermarket-themed “Omega Mart” and Denver’s transformative “Convergence Station.”

     

    While additional info on themes, names, artists, and specific opening dates for the new Texas portals — the company’s fourth and fifth permanent exhibitions — will be released in the coming months, and the company declined to reveal the build-out costs for the new locations, Meow Wolf has confirmed that more than 50 percent of the artists contributing to the rooms, dioramas, and murals at the new Lone Star State portals hail from Texas. Meow Wolf says it will actively begin recruiting more artists and staff for the new Texas portals this summer.

     

    The new locations, which the company teased as part of its appropriately mysterious Texas Portals marketing campaign, are part of a larger expansion plan for the arts consortium, says Didi Bethurum, vice president of marketing for Meow Wolf, which will add more permanent installations and roll out other artful projects in the coming years.

     

    While Bethurum notes that several factors play into the decision-making process when choosing a new Meow Wolf location, she highlights the size and art-loving communities in the Dallas-Fort Worth and Houston areas as key criteria.

     

    “Dallas is the ninth-largest city by population in the United States and Houston is the fourth-largest. Bringing Meow Wolf experiences to large cities allows for us to share art with the greatest amount of people,” she says, also calling attention to the Texas Cultural Trust’s 2021 State of the Arts Report, which claims Texas’ arts and culture industry has blossomed by more than 30 percent in the past decade. “We seek to be part of the amazing growth of this sector.”

     

    And considering Meow Wolf has a “legacy of utilizing unique spaces” that allow for artistic creativity to flow — an old bowling alley in Santa Fe, a new experience district in Las Vegas, and football-stadium-adjacent triangular highway void in Denver — Grapevine’s nostalgic mall vibes and Houston’s diverse and historic location make for ideal haunts for Meow Wolf.

     

    Likely also contributing to the Grapevine location decision is the fact that one of Meow Wolf’s founders, Matt King, grew up in the area and was even present at the grand opening of Grapevine Mills in the late 1990s.
     
    “I am thrilled to welcome Meow Wolf to Grapevine,” says Mayor William D. Tate. “Our city is a premier destination for entertainment, and the interactive installation these artists will build at Grapevine Mills pairs perfectly with the high-quality restaurants, wineries, and family-friendly activities we have worked to place all over our fine city for decades.”

     

    This marks the first time Meow Wolf will open two exhibitions in the same state at roughly the same time, certainly a major undertaking for any arts organization. But given that some 3 million raving fans have already visited Meow Wolf locations and that the company has been eyeing these Texas markets for more than two years, the new portals are destined to become a howling success, enthralling locals with “revolutionary artistic expression” unlike anything Grapevine or Houston have previously experienced.

     

    “The Meow Wolf story universe is expanding, and Texas holds the keys to our next chapters,” says Jose Tolosa, CEO of Meow Wolf. “Opening a permanent exhibition in the largest and one of the most diverse states in the country has been on Meow Wolf’s radar for years, and we are excited to be formally underway. The opportunities this state has presented have already become the touchstones of a vibrant, arts-centric portal of imaginative creativity.”

     

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    Theater Critic Picks

    From Wilde to 'The Wiz': 8 unmissable July shows in North Texas

    Lindsey Wilson
    Jul 2, 2025 | 10:18 am
    Second Thought Theatre presents Your Wife’s Dead Body
    Photo courtesy of Second Thought Theatre
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    Your instinct during the summer might be to hide out in an air-conditioned theater, and there are plenty of options to do exactly this month. But we would be remiss if we didn't remind you about a North Texas tradition: Shakespeare under the stars. Pack a picnic, bring a blanket, and watch The Bard (and this year Oscar Wilde) at Samuell-Grand Amphitheater with Shakespeare Dallas. Both shows opened in June, but continue through most of July.

    Here are eight shows local shows, listed in order of start date:

    The Importance of Being Earnest
    Shakespeare Dallas, through July 18 extended to July 26
    This witty romantic comedy by Oscar Wilde, first performed in 1895, tells the story of two men who assume the identities of a fictional man named Ernest. This leads them to each fall in love and encounter an assortment of comical problems along the way.

    Othello
    Shakespeare Dallas, through July 20
    In this Shakespearean tragedy, Othello is at the peak of his powers: not only Venice's greatest general but also husband to the noble and beautiful Desdemona. But he does not know that in passing over his servant Iago for promotion, he has created a deadly but brilliant enemy. This production is set in an alternate-history version of the 1990s in which the Venetian empire is the predominant political, military, and economic power.

    King Kirby
    American Chronicle Theatre Co., July 4-12
    This is the story of Jack "King of Comics" Kirby. The play follows him from the tough Jewish ghetto of Hell’s Kitchen in New York, to the harrowing battlefields of Normandy during WWII, to tense Senate hearings in the 1950s. Watch as he creates some of the most iconic heroes in pop culture: Captain America, Thor, the Fantastic Four, the X-Men, Iron Man, the New Gods, and countless others.

    Your Wife’s Dead Body
    Second Thought Theatre, July 9-26
    Written by Second Though Theatre artistic associate Jenny Ledel in her playwriting premiere, the play takes place in the near future, as Jane takes advantage of a new AI technology that would extend her lifespan ... even if she's not around to see it for herself.

    The Wiz
    Broadway at the Bass, July 15-20
    This all-new production of the groundbreaking, Tony Award-winning musical returns “home” in an all-new pre-Broadway tour, the first one in 40 years. The groundbreaking twist on The Wizard of Oz changed the face of Broadway, from its iconic score packed with soul, gospel, rock, and finger-snapping '70s funk to its stirring tale of Dorothy’s journey to find her place in a contemporary world.

    Noises Off
    Mainstage Irving-Las Colinas, July 18-August 2
    This play-within-a-play captures a touring theater troupe’s production of Nothing On in three stages: dress rehearsal, the opening performance, and a performance towards the end of a debilitating run. Playwright Michael Frayn gives a window into the inner workings of theatre behind-the-scenes, progressing from flubbed lines and missed cues in the dress rehearsal to mounting friction between cast members in the final performance.

    Everybody's Talking About Jamie
    Uptown Players, July 18-August 3
    Inspired by true events, this musical tells the inspiring story of Jamie New, a 16-year-old boy from Sheffield who dreams of becoming a drag queen. His loving mom showers him with endless support but it's not all rainbows for Jamie as his deadbeat dad and some ignorant school kids attempt to rain on his sensational aspirations.

    Shucked
    Broadway at the Bass, July 29-August 3
    This Tony Award-winning musical comedy features a book by Tony Award winner Robert Horn, a score by the Grammy Award-winning songwriting team of Brandy Clark and Shane McAnally, and direction by Tony Award winner Jack O’Brien. The corn-fed, corn-bred American musical is sure to satisfy an appetite for great musical theater.

    broadway at the bassmusicalsnational tourplayssecond thought theatreuptown playersshakespeare under starsshakespeare in the parktheater
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