Public Art

Downtown Dallas' Victory Park jumps on colorful mural bandwagon

Downtown Dallas' Victory Park jumps on colorful mural bandwagon

Victory Park mural
One of Victory Park's five new murals. Photo courtesy of Victory Park

Dallas is suddenly mural-happy, and Victory Park is jumping on the bandwagon. The complex has installed a series of geometric murals inside the parking garage on Victory Park Lane, executed by local artist Lesli Marshall. They're the latest installment in the park's initiative to bring a renewed sense of energy and individuality to the district through public art.

Marshall is a mixed-media artist who has a company called Articulation Art. She's on board with helping Victory Park undergo a transformation.

"The color and life in these murals reflect the new vibe of the area,” she says in a release. "It's always exciting to stumble upon art in unexpected areas. In a parking garage, which is usually boring and industrial, people will discover these giant murals and interact with them."

The murals include images such as goldfish swimming amongst diamonds and a mythical phoenix bird soaring over mountains. There's one mural on each of the parking garage's five levels.

Marshall worked with partners Sarah Reyes and Daniel Driensky on five murals, each with an animal, color scheme, and theme: radiant, victorious, fierce, strong, and brave. The goldfish is "radiant." The phoenix is "brave." There are "victorious" lions, a "fierce" steer, and "strong" elephants.

"We could just paint numbers on each level like everywhere else does, but the new Victory Park isn’t like everywhere else," says Terry Montesi, CEO of Trademark Property Co.  "Art is a powerful medium that can transform a space visually and impact how people experience a space emotionally. It’s one of the most important ways that we are adding texture, character, and soul to the district and fostering a vibe that is completely unique to Victory."

The murals follow the unveiling of Victory Park’s first public art work this spring: an eight-foot steel sculpture in the V-sign hand gesture by California-based artist Nathan Mabry.

Murals are becoming a local thing. The West Village installed a high-profile large-scale mural by Dallas artist Ricardo Paniagua in fall 2016. And no conversation about murals can overlook Deep Ellum, which has a long history with spontaneously painted murals and which has been the site of an official murals project for a year.

Victory Park will continue to roll out additional public art in the coming months, including a large sculpture by Las Vegas artist Tim Bavington, set to be installed this fall near the W Dallas – Victory Hotel.

The added public art comes as Victory Park owner Estein USA and retail partner Trademark Property Co. continue their redevelopment efforts to evolve the district into a more authentic, walkable, and soulful neighborhood.

In addition to the new public art, Victory Park transformation efforts include a full remerchandising, 85,000 square feet of new retail space, and enhancements to streets, sidewalks, storefronts, parking, technology and public spaces.

New tenants include concepts from Tristan Simon, HG Sply Co.'s Elias Pope, This & That Concepts, Brooke Humphries, and Mesero. Other openings in the coming months include Orangetheory Fitness, Cinépolis Luxury Cinemas – Victory Park, and The 23, a new 285-unit mixed-use apartment community by LMC. Additional parking and a state-of-the-art valet program, as well as lighting and technology upgrades, will also roll out in 2017.