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    Make An Impression

    New Dallas theater company debuts with provocative first season

    Lindsey Wilson
    Aug 29, 2017 | 12:36 pm
    "The Revolutionists" at Cincinnati Playhouse in the Park
    Lauren Gunderson's The Revolutionists is part of Imprint Theatreworks' inaugural season.
    Photo courtesy of Mikki Schaffner, Cincinnati Playhouse in the Park

    Dallas is getting a new theater company, and its first season is an ambitious mix of regional premieres, new works, and unfamiliar (to the general population) musicals.

    Co-artistic directors Ashley H. White and Joe Messina first announced Imprint Theatreworks via video in June, and on August 28 they revealed the company's inaugural season. Titled "Built For Longing," the season was introduced by a large company of local performers at a bash held at the lake level of the Bath House Cultural Center. That "underground" and open-air setting overlooking White Rock Lake, which saw some use during the recent Festival of Independent Theatres but hasn't been used often otherwise, also will be the setting for two of Imprint's shows.

    “We all think about lives that are not our own," says Messina in a release. "That fundamental human trait is what we are exploring in our first season. We will begin and end with two modern masterpieces focusing on the hopes of those who feel the world is ignoring them and passing them by. Then, in the middle, are two area premieres that deal with the unbridled passion and drive that forces us to do both good and evil."

    It starts with David Mamet's American classic Glengarry Glen Ross, running January 12-27, 2018. The unrelenting examination of high-pressure sales culture and those who get lost in it will be re-imagined by director White, and staged at the Bath House Cultural Center.

    Next is the First Impressions Festival for Local Playwrights, happening February 21-24, 2018, at the Bath House's lake level. Not just a performance showcase for local playwrights, the festival also promises to offer panels, talk-back sessions, cocktail hours, and networking opportunities for writers, actors, directors, producers, and audiences. Submissions will be accepted beginning in September.

    The DFW-area premiere of Murder Ballad is next on the bill, playing April 27-May 12, 2018. Conceived and with book by Julia Jordan and music and lyrics by Juliana Nash, the sexy and violent rock opera, about a tragic love triangle set in modern-day New York City, will transform the lake level into a fully immersive experience. White again directs.

    Hot, hot playwright Lauren Gunderson makes an appearance with her play The Revolutionists, running July 20-August 5, 2018, at a location yet to be announced. The historical comedy — co-directed by White and Messina — is about four women who made the ultimate sacrifice in their fight for art, feminism, and freedom, and is another regional premiere.

    Closing out the season is one of the West End's longest-running musicals: Willy Russell's Blood Brothers. The show explores class divide and nature-versus-nurture with the tale of twins separated at birth who meet later in life. Messina directs solo here, at a location that has yet to be announced, from October 26-November 11, 2018.

    “We chose to focus on four shows that are not only extremely relevant to today’s audiences but tell very real, powerful, and intense stories," says White. "These ensemble-driven pieces are powerful, truthful, and fresh, and we can’t wait for our audiences to see them."

    Imprint has already attained nonprofit status, and operates with a four-person board of directors. Joining White and Messina on the administrative side are business manager Benjamin Bratcher, strategic development manager Billy Betsill, and company manager Jessie Wallace.

    Tickets start at $25 and season passes are $80. Both are on sale now.

    theater
    news/arts

    Season announcement

    Mystic Pizza's Dallas premiere leads new AT&T PAC Broadway season

    Alex Bentley
    Apr 10, 2026 | 1:28 pm
    Mystic Pizza: A New Musical
    Photo courtesy of Lively McCabe Entertainment
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    The 2026-2027 Broadway at the Center season at Dallas' AT&T Performing Arts Center will feature a mixture of new and returning shows, including several recent Tony Award-nominated productions.

    According to a release, the main season will consist of five musicals: Mystic Pizza: A New Musical, Shucked, Beetlejuice, The Who’s Tommy, and The Wiz. All productions take place at Winspear Opera House in downtown Dallas.

    They will be joined by two previously-announced co-productions with Broadway Dallas - The Notebook and Hadestown - as well as TITAS/Dance Unbound co-production, Dance Me - The Music of Leonard Cohen.

    First up will be Dance Me - The Music of Leonard Cohen, a creation inspired by the work of famed Montreal-based poet, artist, and songwriter Leonard Cohen, performed by Ballet Jazz Montreal.

    The homage to the iconic artist evokes the grand cycles of existence in five seasons, as described in Cohen’s deeply reflective music and poems. There will be performances on September 18 and 19, 2026.

    The first theater production will be Mystic Pizza: A New Musical, making its Dallas premiere. It is based on the 1988 rom-com that tells the story of three working-class girls who navigate the complexities of life, love, and family in a small-town pizza joint.

    The score features megahits of the '80s and '90s, including songs originally recorded by Melissa Etheridge, Cyndi Lauper, John Cougar Mellencamp, and more. It will run November 20-22, 2026.

    After the Broadway Dallas co-production of The Notebook, running January 12-24, 2027, the season picks up again with the return of Shucked, which played at the Music Hall at Fair Park in December 2024.

    In the Tony Award-winning comedy, the corn that protects a small community starts to die. The town needs answers. But who will dare to venture beyond the borders of Cob County?

    The Broadway hit, running March 19-21, 2027 is about an unlikely hero, an unscrupulous con artist, and a battle for the heart and soil of a small town.

    Hadestown will follow shortly thereafter, running March 30-April 4, 2027, before the third Broadway Dallas co-production of the season, Beetlejuice, running April 28-May 2, 2027.

    The musical, which previously came to Dallas in early 2024, is based on Tim Burton’s 1988 film and tells the story of Lydia Deetz, a strange and unusual teenager whose whole life changes when she meets a recently deceased couple and a demon with a thing for stripes.

    June 2027 will bring the final two productions of the season, The Who’s Tommy (running June 3-5) and The Wiz (running June 10-13).

    The Who's 1969 rock opera is about the young Tommy Walker whose innate knack for pinball catapults him from reticent adolescent to celebrity savior. It features the anthems “I’m Free,” “See Me, Feel Me,” “Sensation,” and “Pinball Wizard.”

    The Wiz, which just came to Dallas in September 2025, is a groundbreaking twist on The Wizard of Oz that features soul, gospel, rock, and '70s funk that puts Dorothy’s journey to find her place in a contemporary world.

    “This season is designed to welcome both longtime subscribers and new audiences with a lineup that celebrates the full range of Broadway - from high-energy crowd pleasers and reimagined classics to bold contemporary storytelling,” said Warren Tranquada, CEO and President of the AT&T Performing Arts Center, in a statement.

    For the first time in their partnership with Broadway Dallas, Broadway at the Center subscribers will enjoy early access and full subscriber benefits for Beetlejuice through May 1.

    After May 1, all ticket purchases, customer service questions, and support for Beetlejuice will be handled directly by Broadway Dallas.

    The Center offers a flexible subscription package that allows patrons to choose four or five shows from the season lineup, with the option to add or remove shows by contacting the box office directly.

    Subscription package prices range from $150-$660, and sales begin on Monday, April 13, 2026. Packages may be purchased by phone at 214-880-0202, or online at attpac.org/broadway.

    att performing arts centerbeetlejuicebroadway at the centermusicmystic pizzaperforming-artsthe wiztheaterwinspear opera house
    news/arts
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