Innovative North Texas theater lets audiences choose their own pricing for 2023
Fort Worth's Amphibian Stage is trying something new for 2023. Audience members will be encouraged to set their own ticket pricing, starting as low as $10 and ranging up to $60 for all events in the 2023 season.
Each programming series will have 3-4 price points, all in an effort to make theater accessible for any budget.
"Some of my favorite projects at Amphibian Stage have been offered entirely for free," says artistic director Kathleen Culebro. "These include the short film This is My Story and the newly released augmented reality art walk Neighborhood Leap. These projects, like our arts outreach initiatives, are accessible to all — even those who might not have the means to buy a full-price ticket to one of our traditional offerings. This new pricing model is our way of breaking down barriers to live theater and taking steps to welcome all. Money should not prevent anyone from enjoying the healing effects of the arts."
The new model eliminates discounted Thursday performances and all promotional ticket prices. Main Stage pay-what-you-want preview performances and opening weekend pricing will remain in effect.
The tiers are as follows:
- Main Stage General Admission: $15, $25, $40, $60
- Stand-Up Comic Residency General Admission: $15, $22, $30
- National Theatre Live General Admission: $10, $15, $20, $25
- SparkFest General Admission: $10, $15, $20, $25
Co-artistic director Jay Duffer adds: "The Low-Cost ticket is designed for those who don’t have the financial freedom at that moment to commit to a Standard or Discounted ticket. The Discounted ticket is a bridge between the Low-Cost and Standard offer. The Pay-It-Forward Ticket is priced above the Standard ticket, for those who may have the means to pay a little extra to help us offset the difference of the Low-Cost and Discounted tickets. It is not our intent to judge or police a patron’s ticket level choice. We know our patrons will choose the level that is right for them. We’re just excited to bring more people in the door by lowering the barrier.”
This announcement comes on the heels of two of the highest attended productions in Amphibian Stage's history.
More information on the new ticketing policy, and Amphibian Stage's upcoming events, can be found here.