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    Unequal opportunity

    Dallas suffers from bad case of ‘job sprawl,’ according to new research

    John Egan
    Mar 9, 2020 | 10:35 am
    Dallas skyline
    Jobs in the Dallas suburbs can be out of reach for those who live in the heart of the city.
    TREC Dallas/Facebook

    Dallas has a serious case of “job sprawl,” according to new research highlighted by the U.S. Census Bureau.

    The research, promoted in a March 4 article on the Census Bureau’s website, shows that while many of the region’s jobs have been created in suburbs north of Dallas, a lot of low-income residents can’t easily take advantage of those opportunities because they live too far south of those employers.

    “Job sprawl to the suburbs has created a commuting challenge that hits low-income residents the hardest,” the Census Bureau says. “Many may not be able to afford a car and if access to public transportation is limited, those living in cities cannot take advantage of job opportunities in suburbs miles away.”

    According to the bureau, economists refer to this gap between where jobs are and where people live as “spatial mismatch,” which can trigger high unemployment and long spells of joblessness for low-income people. The research indicates this mismatch is prevalent in the Dallas area.

    The study referenced by the Census Bureau was published in June 2019 by the Lincoln Institute of Land Policy. In the study, researchers mapped out disparities from 2002 to 2015 between the locations of jobs and low-income residents in the Dallas area.

    Considerable growth in low-wage jobs has occurred roughly 25 miles north of downtown Dallas, the study says. It notes the presence in suburbs north of Dallas, including Frisco and Plano, where employers have expanded or relocated in recent years. These include KFC, GEICO, Liberty Mutual Insurance, Pizza Hut, Samsung, Raytheon, and Toyota.

    Yet many low-income people who could benefit from those jobs live in subsidized housing clustered in and around South Dallas, according to the study. Those jobs often are out of reach for those residents because they don’t own cars, don’t have sufficient access to public transportation, or can’t afford roadway tolls, the study says.

    In peak traffic, it can take an average of 45 minutes by car or two hours by public transit for commuters traveling south to north, or vice versa, according to the study. Even if a worker has a car, driving might be too costly. The main route between north and south is the Dallas North Tollway, where yearly tolls are estimated at $175 to $3,289, according to the study.

    Meanwhile, the study notes, the job-saturated suburbs north of Dallas lack adequate public transit.

    “Policymakers should consider policies that reduce spatial inequality and spatial mismatch between available jobs and low-income families. Distributing subsidized housing evenly throughout the region and expanding public transit that connects activity centers and low-income neighborhoods are key steps toward achieving this goal,” the study says.

    Residents potentially could relocate to residential areas closer to suburban jobs north of Dallas, but the study points out that surrounding houses and apartments aren’t affordable for typical low-income households.

    In Collin County, the median sale price for a home stood at $335,000 this January, according to the Colin County Association of Realtors. By comparison, the median price of a home in Dallas County was $240,000, the MetroTexas Association of Realtors says.

    In the apartment market, the average rent in Plano is $1,349, versus $1,244 in Dallas, according to rental platform RentCafé.

    “As new job opportunities are moving to the suburbs, it’s important and critical that workplaces are accessible for employees, especially low-income workers who don’t own a car,” Reza Sardari, who led the study, said during an April 2019 webinar hosted by the Census Bureau.

    Sardari, who earned a doctoral degree in urban studies and urban affairs from the University of Texas at Arlington, is a traffic and revenue analyst for Austin-based Cintra, a transportation infrastructure company. He’s a specialist in geographic information systems (GIS).

    Kelle Marsalis, president and CEO of the Plano Chamber of Commerce, says her organization supports ongoing efforts aimed at boosting access to jobs for people living throughout North Texas, such as improvement of housing availability and development of DART’s 26-mile Silver Line regional rail service.

    “As a thriving business community that continues to see an expansion in economic development and job growth, it is imperative that Plano continues to improve on its ability to provide attainable housing for our workforce and innovative solutions to transportation,” Marsalis tells CultureMap. “Our companies, big and small, locate in Plano for a variety of reasons, but having access to talent is certainly at the top of the list.”

    reportstransportation
    news/city-life

    Hottest headlines of 2025

    The 10 hottest CultureMap stories that had Dallas talking in 2025

    Stephanie Allmon Merry
    Dec 31, 2025 | 11:30 am
    Flower Mound is known for its outdoorsy offerings in places like Stone Creek
Park.
    Facebook/Flower Mound Parks and Recreation
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    Editor's note: What was Dallas reading this year? Let's take a look. We've already covered the hottest headlines in dining, arts & entertainment, real estate, society, and city life, as well as the year's best and worst movies. Now we turn our attention to the most-read stories of all.

    This year, news about suburbs dominated our list; readers clamored to know which local cities were both the wealthiest and most affordable, the most "livable," and the best for working from home. They were also eager to keep up with local billionaires. And, of course, everyone wanted to know which restaurants had the most coveted reservations in town.

    Here, we present the most-read stories of 2025 in Dallas:

    1. Dallas-Fort Worth suburb blooms as No. 1 best place to live in U.S. One Dallas-area city took the top slot on a list of "the 100 Best Places to Live in 2025." The list — from relocation marketing platform Livability.com — put Flower Mound at No. 1 for its appealing size and affordability.

    2. Blooming Dallas suburb ranks as America's 7th most livable small city. Similarly, Flower Mound also claimed the No. 7 spot in a ranking of America's most livable small cities for 2025.

    3. North Dallas neighbor ranks as No. 1 most affordable city in U.S. A Dallas suburb landed on top of a list of the most affordable places to live: McKinney ranked No. 1 based on its relative cost of living and high median household income.

    4. The 2 Dallas restaurants where reservations are now impossible to get. Cafe Dior by Dominque Crenn is the restaurant inside the new Dior boutique in Highland Park Village, which opened at the start of the year. Zodiac Room is the about-to-close restaurant inside the storied downtown location of Neiman Marcus, which has had several imminent closure scares but now states it will remain open past the 2025 holidays.

    Dior Cafe interior Cafe Dior was a hard-to-get reservation when it opened in Dallas. SevenRooms

    5. 27 Dallas billionaires land on new Forbes list of world's richest people. More billionaires have made it onto the 2025 World's Billionaires List than ever before, according to Forbes. This year, 27 Dallas billionaires are among the richest people in the world, including Elaine Marshall, Lyndal Stephens Greth, and Jerry Jones.

    6. 5 Dallas high schools rank among America's best in 2025, per U.S. News. Five prestigious Dallas-area high schools are living up to their reputations for top-tier education after being ranked among the best high schools in the country, according to U.S. News and World Report's annual rankings.

    Dallas ISD The School for the Talented and Gifted The School for the Talented and Gifted in Dallas ISD is the 9th best high school in the country, and the top high school in Texas. tagmagnet.dallasisd.org/

    7. Techy Dallas suburb is No. 1 hot spot for remote workers in U.S. A SmartAsset survey of cities with the biggest remote workforces has revealed Frisco is the No. 1 city with the highest share of remote workers in the nation. The study found over 40,000 Frisco residents work from home, which is more than a third of all of the city's workers aged 16 and older (117,193 total workers).

    8. 3 affluent Dallas neighbors dominate new list of wealthiest U.S. suburbs. Three well-to-do Dallas-area communities — University Park, Southlake, and Colleyville — are among the wealthiest suburbs in America in 2025, a report confirmed. The three affluent Dallas neighbors were lauded in GoBankingRates ranking of the 50 wealthiest U.S. suburbs, based on 2022 and 2023 average household income data sourced from the U.S. Census Bureau.

    9. Dallas Caramel Company founder Rain McDermott dies at 52. Dallas entrepreneur Rain McDermott, who founded artisan caramel maker Dallas Caramel Company when she was only 34 years old, died in June after a battle with breast cancer; she was 52.

    Rain McDermott Dallas Caramel Company founder Rain McDermott Courtesy

    10. Award-winning Dallas burger joint opens location in Forney. Blues Burgers is from Howard and Catherine Baldwin, who opened the original Blues Burgers near Love Field in Dallas in 2014 (it closed in February 2025 so they could focus on this venture). They use Angus beef for their burgers, and make their own sauces and spreads in-house. They fry in beef tallow, and their sodas are made with cane sugar, not high-fructose corn syrup. They also do fried pies, made in house.

    hot headlinesmost popular storiesyear in reviewflower moundfriscobillionaires
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