Coronavirus Comeback
Apple reopens 5 stores with limited service in Dallas-Fort Worth
After a coronavirus-imposed hiatus since March, Apple stores in the Dallas-Fort Worth area reopened Wednesday, May 27 — but with limited service and access inside.
Stores throughout Texas are among roughly 100 that are reopening this week across the U.S. While some will offer full, in-store service, others will offer only curbside storefront access. (What is the difference between curbside and storefront? Apple says, "Curbside allows for customers to stay in their vehicles. Storefront has customers walk to the front of the store for services and assistance.”)
All five Apple stores in Dallas-Fort Worth are open for curbside and storefront sales and service only. They are:
- Knox Street, Dallas
- NorthPark Center, Dallas
- Galleria Dallas
- Southlake Town Square
- University Park Village, Fort Worth
“For customer safety and convenience, most stores will offer curbside or storefront service only, where we provide online order pickup and Genius Bar appointments,” Apple says in a statement. “We are committed to reopening our stores in a very thoughtful manner with the health and safety of our customers and teams as our top priority, and we look forward to seeing our customers again soon."
About a dozen stores in Houston, Austin, and San Antonio, meanwhile, opened for in-store sales and service. Fingers crossed for DFW.
In a May 17 blog post, Deirdre O’Brien, head of retail at Apple, outlined the measures being taken to boost health and safety at the company’s stores. They include requiring face coverings for employees and customers, performing temperature checks, limiting the number of people allowed in a store, and deeply cleaning surfaces and products.
“Our commitment is to only move forward with a reopening once we’re confident we can safely return to serving customers from our stores,” O’Brien wrote. “We look at every available piece of data — including local cases, near and long‑term trends, and guidance from national and local health officials. These are not decisions we rush into — and a store opening in no way means that we won't take the preventative step of closing it again should local conditions warrant.”
Customers are encouraged to check local store websites for updates.
