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DFW Pride

New study says Dallasites love where they live, but please hold the cliches

Lindsey Wilson
Jul 22, 2015 | 3:20 pm

Residents of Dallas-Fort Worth are pretty darn happy to be so, says a new study commissioned by Charles Schwab and carried out by Koski Research.

One thousand people, aged 21-75 and living in counties all over DFW, were polled on their satisfaction with the local economy and how they think it affects their finances and personal goals. They were also asked what they're the most proud of, and what they wish outsiders would know about living here.

The results show that those who call DFW home are not only stoked that many big companies are moving to the area, but that DFW's lesser-praised attributes are a key factor in their happiness, as well.

How happy are we? A whopping 96 percent believe that DFW is in as good or better shape than the rest of the U.S. economy. Another 95 percent believe the economy here will continue to grow at the same rate or faster than the anywhere else. And 88 percent of residents think that the influx of corporate campuses and headquarters is having a positive impact overall.

We're also twice as confident that we will achieve our financial goals as we are that the Dallas Cowboys will win a Super Bowl within the next five years. Seriously.

If only it weren't for the silly cliches. We suspect that outsiders see us only for country music and cowboys (79 percent), big oil (76 percent), rodeos and ranches (74 percent) and big blonde hair (66 percent). But we'll take the stereotype when it comes to our sports and food — Tex-Mex and barbecue especially — of which we are justifiably proud.

We would much rather get recognized for our amazing theater, opera and museums (75 percent), the area's booming tech scene (65 percent) and our increased use of green energy (51 percent).

Overall, when asked to grade DFW on a range of characteristics, residents gave the following high marks (an "A" or "B" rating): a place for young professionals and entrepreneurs and where career ambitions can be achieved; a place that welcomes innovation and diversity; a place to raise a family and where a child can receive a good education; and a place for the middle class. Now about that Super Bowl.

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news/city-life

This Week's Top Stories

Remembering the 'Godfather of Dallas Tex-Mex' and more top stories

CultureMap Staff
Oct 10, 2026 | 10:00 am
Mico
Courtesy photo
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Editor's note: The top Dallas news of the week includes the passing of a local restaurant legend and the reveal of the new Michelin Guide. Plus, future plans for Dallas' beloved Neiman Marcus bridal salon and restaurant. Read on for our most popular stories, then plan your weekend right here.

1. Restaurateur Mico Rodriguez, 'Godfather of Dallas Tex-Mex,' dies at 68. Dallas restaurant legend Michael "Mico" Rodriguez, dubbed the "Godfather of Dallas Tex-Mex," died on October 1; he was 68.

2. Get Tex-Mex and bargain margs at Alexander's Cantina in North Dallas. A Mexican restaurant with a killer happy hour has debuted in North Dallas. Alexander's Cantina & Cocina, a family-owned restaurant and bar, has opened at 4805 Frankford Rd. #105, a space most recently occupied by Casa Don Luis Tex-Mex.

Alexander's Cantina Cocina Great Tex-Mex and Mex-Mex at Alexander's Cantina Cocina. Photo courtesy of Alexander's Cantina Cocina

3. 2 Dallas neighbors top list of safest cities for new homeowners. Roughly 15 miles separate two fast-growing Dallas-Fort Worth suburbs, McKinney and Frisco. Yet they share highly coveted territory in the safety department.

4. Neiman Marcus Bridal Salon and Zodiac Room live on at NorthPark Dallas. The Neiman Marcus flagship store in downtown Dallas closed its doors for good on September 30. But there's a ray of light for those mourning the loss: Some of the most most beloved "downtown Neiman's" traditions are getting a second life at NorthPark.

5. Michelin adds 5 Dallas restaurants to 2026 Texas guide. The Texas restaurant scene is once again in the international spotlight with the reveal of the 2026 Michelin Guide. Three new Texas restaurants were granted Michelin stars.

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